Sri Lankan Batik promoted in Melbourne

Saturday, 12 March 2022 00:00 - - {{hitsCtrl.values.hits}}

Initiative coinciding with International Women’s Day 2022

The Consulate General of Sri Lanka in Melbourne in collaboration with the Committee for Sri Lanka (CFSL), the South Asian Australia Alliance and the Australia Sri Lanka Business Council organised a photo shoot of Sri Lankan Batiks coinciding with International Women’s Day on 8 March 2022.

The objective of this first of its kind event was to promote Sri Lankan Batiks among Australians through second generation Sri Lankans and South Asians born in Australia, with a view to reach out to the younger Australians who are keen on new fashion trends.

This photo-shoot featured winners of Miss and Mrs South Asia Australia and Miss and Mrs Sri Lanka Australia pageants 2019 and 2020, who wore Sri Lankan Batik sarees. Fabulous modern Sri Lankan Batik outfits created by the young entrepreneur “Mrs. South Asia Australia Runner-Up 2020” Thara Dias were also featured in the photo shoot. The designer later met Consul General Kapila Fonseka to discuss the promotion of Sri Lankan Batiks in the Australian market. The photographs were widely circulated in social media by the Consulate General, organisers as well as the models who have a large following in the media. They were also circulated through the Sri Lankan and South Asian community media in Australia.

Melbourne being a multicultural city is one of the best places to showcase Sri Lanka’s cultural identity and its unique products such as Sri Lankan Batiks. Home to a large Sri Lankan and South Asian communities, Melbourne has the potential to become an important market for Sri Lankan Batiks.

Consul of the Consulate General of Sri Lanka in Melbourne Diana Perera, CFSL President Mimi Leonard, Pageant Director and the Australia Sri Lanka Business Council President Dilkie Perera and CFSL Executive Member Savindhi Perera Jainudeen coordinated the event.

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