A unique Bollywood experience by Ceylon Theatres

Friday, 23 August 2013 00:00 - - {{hitsCtrl.values.hits}}

The Bollywood blockbuster Chennai Express was released in Sri Lanka by Ceylon Theatres who created anticipation for the film before the world premier which was held at Majestic City recently. Three unique street performances were held in different locations across the city depicting scenes from the movies to promote the Eid blockbuster, Chennai Express which was launched in Sri Lanka before any other country.

This first of a kind promotion took place at Pettah Railway Station, Nugegoda Railway Station and Majestic City. Actors wearing bright costumes playing Shahrukh Kahn and Deepika Padukone, acted out scenes and danced along to selected tracks from the movie making hundreds of travellers stop in their tracks to watch, film, and take pictures of the spectacle. All three performances were filmed and when combined, created Ceylon Theatre’s very own version of the Chennai Express trailer.

Ceylon Theatres created a Facebook page called Collywood Express with a Facebook user by the name of Rahul Kahn (a combination of Shahrukh Kahn’s name and the name of the character he plays in the movie). Without announcing the name of the movie, Rahul Kahn posted daily updates and questions about the upcoming film encouraging people to interact on the page. Prior to the launch, Collywood Express revealed its identity as Ceylon Theatres debuting the theatres first official Facebook page (www.facebook.com/CeylonTheatres). As Sri Lanka premiers Chennai Express in cinemas before the rest of the world, Ceylon Theatres made

sure the company gave this blockbuster the welcome it deserved. Within three days the group had hundreds of responses with people commenting, liking, and posting pictures of their own. Further advance ticket sales were bought prior to the launch date as Bollywood lovers queued at the theatre to ensure they would be one of the first to watch the film. This year Ceylon Theatres celebrates 85 years of cinema in Sri Lanka. A pioneer in the local cinema industry,

the theatre has ensured its movie lovers the ultimate entertainment experience at all times by bringing the latest and greatest movies as it premier’s at all times. For more information on upcoming movies contact the Majestic Cinemas on the hotline 0777758888.

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