Sunday Dec 29, 2024
Tuesday, 11 June 2013 00:00 - - {{hitsCtrl.values.hits}}
In June, Avirate themes around vintage wonders deriving all classical aspects; this season depicts a visit to the edge of the past. A vital part of the collection are glamorous vintage lace evening dresses, ditsy old-school florals, bell-bottom trouser jumpsuits, over-sized panel tops and contoured lace-up dresses.
The use of soft, sheer fabrics such as lace and georgettes support these creations further bearing the true touch of a vintage era. The collection draws identity to being a part of the day wardrobe that can complement and adopt with the sunny season. Moving the vintage inspiration to another height, the collection brings to light an ‘add on’ with rustic shades that compliment and distinguish the female silhouette. The collection stands to be woman in vogue from the past with yet another modern memory. All inspiration cross limits in July, with fuchsia and graphic-inspired animal prints on chiffons, metallic shine jerseys with print and lace combinations, and pastel shaded crochet-inspired lace taking all body forms. Flared high low dresses, contoured fitted sash dresses, empire line Grecian goddess maxis and flared out jersey pants that work day to night. The focus will be on bringing to life an unreal, sensual inspired goddess of the imaginary. Crossing the very limits of fashion, this clothing line of essentials brings out a non-sober combination that will create a total statement maker.
Avirate goes on inspiring itself with every element of creativity that has never matched itself before. The unusual here-is-now, the lead role and the mismatching to ‘match’ is key. The eccentric burst of color and fashion’s infatuations with graphic and nature now combine themselves to create an illusion of the most unrealistic adventure in style that is yet to be experienced.
The August, the summer collection is completed with all elements floral; from ditsy all the way down to tropical prints. Flappy drapes, layering and full-circle flare concepts are merged into key shapes on jersey and satin materials to create over-sized kaftan dresses and tiered maxis. Printed 50’s waist dresses, cross-over skirts and loose fitted tops are all part of a floral fairytale in a fashion fantasy.
The brands draw on elements and details from the 50’s where romance filled the atmosphere. Petal-like pastel shades, botanical inspired prints detailed on dark surfaces and multi-hued floral prints all set to give an element of sensuality.