Aviraté joins hands with Cinnamon to host ‘French Touch 2013’

Friday, 25 October 2013 00:00 - - {{hitsCtrl.values.hits}}

The high-street fashion label Aviraté will be joining Cinnamon Hotels & Resorts in hosting ‘French Touch 2013’ – a gala fashion event which will be held at Cinnamon Bey Beruwala on 21 November 2013. The French fashion show in late November will be the latest in the industry calendar, studded with the culmination of the Miss. France 2014 city-specific events, and their pre-pageant tour of Sri Lanka. What sets this show apart from the fashion shows seen locally, is who will be on the catwalk: the Miss France 2014 contestants themselves, along with Miss France 2012/2013 and Runner Up of Miss World 2013, Marine Lorphelin.

Drawing inspiration from the guest nation, Aviraté will be unveiling its brand new French collection ‘To France with love’ at the show – a collection which is tipped to hit stores island-wide by 1 December 2013. Inspirational elements of romance in France create a love affair for the Avirate woman with a complete wardrobe solution - all geared for this stylishly compiled graceful escapade. From elite casuals for day to true elegance at night - the silhouettes have been made to grace female figure and at the same time create an ultimate fashion statement. Placing emphasis on this infatuation of the French heritage, lace will incorporate itself effortlessly bearing witness to a true love letter in fashion that is yet to be written. Known as the international high-street fashion label which offers a range of clothes and accessories to appeal to every woman’s sense of style and sensuality, the brand is bound to take the spotlight at the show, when the 33 stunning Miss France contestants will walk the ramp portraying high street fashion, in every sense of the word. “As Sri Lanka’s premier fashion label we are proud to be part of such a prestigious event alongside the pioneers in hospitality in Sri Lanka, Cinnamon Hotels & Resorts. France is the undisputed fashion capital of the world and our special French Collection embodies an eclectic blend of European high-street fashion. We are honoured to have Miss France Marine Lorphelin and the contestants wear our designs,” said Asim Younoos, CEO of Avirate, Sri Lanka Aviraté is an international high-street fashion label owned by Timex Garments. An adaptation from the Sanskrit word ‘Avirati,’ meaning sensuality; Aviraté encapsulates the essence and soul of the brand. Matching international standards in design and quality, Aviraté appeals to every woman’s sense of style and sensuality with the best of International fashion. The Aviraté range includes an extensive selection of day and evening wear, lingerie, shoes, bags and accessories. “As the leading hospitality brand in the country, we always look in to developing partnerships with similar lifestyle brands. A partnership with Aviraté will give us a unique opportunity to portray true capabilities of Sri Lankan high street fashion. We believe in creating more events of this nature with the help of forward thinking brands like Aviraté,” said Dileep Mudadeniya, Head of Brand Marketing, Cinnamon Hotels & Resorts. The Miss France contingent’s tour of Sri Lanka is made possible by the national carrier of Sri Lanka, SriLankan Airlines and the leading hospitality brand, Cinnamon Hotels & Resorts.