Avirate presents ‘Beauty and Glamour’ with Cinnamon Hotels & Resorts
Saturday, 15 March 2014 00:00
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Following the extremely successful “French Touch” fashion show held during the Miss. France pre-pageant tour a few months ago, Avirate is proud to come on board once again with Cinnamon Hotels & Resorts to host the gala fashion show of yet another signature event - the Femina Miss. India 2014 pre-pageant tour to Sri Lanka.
Avirate, a local brand of designer ladies wear that has taken the local scene by storm, have also extended their style to countries like India, Canada, and Australia. As such, the designs created for these Indian models will also be available in these stores and will give the fashion conscious ladies a chance to look good and turn heads.
“It is great to have tied up with Cinnamon Hotels & Resorts once again for Femina Miss. India 2014. Being a part of this event will create a platform for us in India to grow swiftly as we already have a good base. The 25 beautiful contestants will show case our Spring Summer 2014 Collection on the catwalk,” said Asim Younoos, CEO of Avirate.
The event “Beauty and Glamour” will be creative directed by Dinesh Chandrasena, the famous international designer who also directed the fashion show for the Miss. France event held recently. Dinesh, together with Sonali Dharmawardena and Hameedias will also showcase their own label designs at the show.
“As the leading hospitality brand in the country, we always look in to developing partnerships with similar lifestyle brands. A partnership with Aviraté will give us a unique opportunity to portray true capabilities of Sri Lankan high street fashion. We believe in creating more events of this nature with the help of forward thinking brands like Aviraté,” said Dileep Mudadeniya, Head of Brand Marketing, Cinnamon Hotels & Resorts.
The Femina Miss. India contingent’s tour of Sri Lanka is made possible by the national carrier of Sri Lanka, Sri Lankan Airlines and the leading hospitality brand, Cinnamon Hotels & Resorts.
Pix by Daminda Harsha Perera
