‘Club e’ listener loyalty card launched

In a thrilling, Sri Lankan-first, E FM has unveiled the revolutionary ‘Club e’ listener loyalty card, which rewards fans with unique giveaways and never-to-be-sold, collectible ‘Club e’ branded merchandise. This move by Sri Lanka’s Lifestyle station E FM allows loyal fans exciting, ongoing opportunities to earn valuable prizes, and all they have to do is listen to E FM programs to take part in on-air and online promos and other special offers.

All it takes to become a ‘Club e’ member is to visit clube.efm.lk, sign up and fill in your profile. Listeners will earn points by watching out for and participating in on-air and online promos and special offers. They will then have access to tonnes of Club e merchandise including pen drives, mobile power banks, mugs, bags, t-shirts, umbrellas, etc., when you earn enough points to redeem these exclusive items. And, for those wanting to show their on-air skills, there is also an option having earned 1,500 points to use them towards a 30-minute on-air Live Studio Sitting accompanied by their favourite E FM Radio Personality.  

Importantly, Club e members can also earn and redeem points provided by sponsors and partners of E FM programming, which finally answers the age old marketing question: ‘How do we get radio audiences into our stores?’ Simply take your Club e card to a selected partner merchant and swipe the card to earn points. If a listener chooses to buy an item from a partner merchant then they get even more points and, in addition, they will be entitled to special discounts only available for Club e members.   

Additionally, to kick off this exciting opportunity, E FM is even offering the first 500 Club e cardholders free popcorn at the Savoy 3D cinema, when they go and see a movie during this month, without having to use any points. All you have to do is sign up to be a Club e member, pick up your card from Crescat Boulevard in December 2015, or the E FM office after that, and show your card at Savoy to avail yourself of this fantastic, free offer. 

Commenting, EBC Radio Chief Operating Officer Chalaka Gajabahu said, “The revolutionary Club e card allows loyal E FM fans to earn points and, following that, redeem these points for exclusive Club e merchandise and giveaways. They can do this only by listening in for special Club e promo codes that are periodically given out on-air and online, which they then enter after logging-in to clube.efm.lk. This novel concept has never been tried before in Sri Lanka and we are proud to bring this solely listener-centric innovation to our loyal fans, allowing them the chance to win even more while listening to E FM.”