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Coca-Cola launched the ‘Coke Ekka Rock Wenna’ special campaign this summer to encourage Sri Lankan’s youth to share happiness with music and Coca-Cola. The concert was a way for music lovers across Sri Lanka to connect live with music and Coca-Cola. The concert featured flash mobs of dancers, special Coca-Cola photo booth and the augmented reality music truck that gave participants a chance to showcase their musical talents and connect with music personally, and audience singing and dancing competitions on stage.