Desigual, exclusively in Sri Lanka at Odel

Friday, 17 May 2013 00:00 - - {{hitsCtrl.values.hits}}

Odel, Sri Lanka’s leading fashion and lifestyle brand, has announced the arrival of the new Spring Summer handbag collection of the hugely popular Spanish brand ‘Desigual’ which is already a hit with shoppers at its Alexandra Place store.

“Odel has always been acknowledged for bringing the latest fashion and lifestyle trends to Sri Lanka. Introducing the uber cool brand of Desigual is another step in Odel’s fashion forward journey,” the company said.

‘Desigual, it’s not the same’ is the brand’s tagline, which Odel says will resonate with its customers.

Created in Barcelona in 1984 by Thomas Meyer a twenty year old Swiss national, Desigual’s latest collection and products are present in over 71 countries worldwide. The company currently has stores as well as an extensive presence in the best shop windows in all the major fashion capitals in Europe, as well as in New York, Japan, Hong Kong, Singapore and Russia to name a few. Having flourished amongst the brand conscious audience overseas, Odel is confident of a positive response for Desigual in Sri Lanka, the company said.

Desigual’s bags are a mix of sassy, rebellious styles that meet romantic-timeless designs and classic cuts, all combined with flashy, fancy prints and embroidery. The new summer collection’s shades are vibrant colours such as red, turquoise, and orange along with muted tones of nude with unmistakable colourful appliqués.

Desigual fashion has been compared with Pablo Picasso’s paintings – discovering Desigual designs are like stepping into a dreamy new world. “There is much to say about Desigual, but one really needs to experience it for oneself,” a spokesperson for Odel said.

Desigual offers an exclusive collection for women, creating positive emotions through bright and vibrant bags for the smart savvy woman to share happiness, love for life and unconventional spirit. Desigual manufactures bags for today’s flamboyant generation. Truly representing a Spanish fashion statement, Desigual’s collection in Sri Lanka will be on par with international fashion trends that promise an elite fashion experience to Sri Lanka’s fashion forward generation.