Exciting gifts worth Rs. 5 million from Astra ‘Match & Win’
Saturday, 15 March 2014 00:00
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As an iconic brand known to Sri Lankans for over four decades, Astra Margarine has been in the forefront of providing good nutrition to growing kids for generations. At heart of Astra’s approach to nutrition is a belief that food that is good for you must ideally be made available to every child.
Children of today love lap tops, gaming devices, MP4 & MP 3 players and other technology inspired products. They also love to stay active riding bicycles. That’s why Astra has chosen to include a host of exciting gifts such as these in a promotion that offers tremendous opportunity for participation, every time a 100g pack of Astra is purchased.
“Astra Match & Win” is a novel promotion in which the Astra 100g pack containing different parts of the ‘Astra fried rice’ picture must be collected. Once all six portions are collected and the picture completed, it can be sent for the competition to PO Box 2121 Colombo. The winners will be selected via weekly draws and will be entitled to gifts valued at a mammoth Rs. 5 million.
“We see this as an opportunity to engage with the consumer and give them the chance to win prizes while enjoying their favourite spread. We are certain that this promotion will encourage greater participation of mothers and children because of its creative format and also the gifts are exciting and much sort after items among children nowadays,” says Preminda Fernando, Brand Manager for Astra in Unilever Sri Lanka.
Astra has kept in mind the active need of growing children. Everyone who takes part in the promotion stands to win 20 bicycles, 10 lap top computers that will enable them to connect via technology, 250 remote cars, 300 MP4 players, 30 gaming devices and 250 MP3 players. The value of the gifts exceed Rs. 5 million while the gifts themselves offer tremendous value for today’s active kids.
“As a brand synonymous with ‘kids growth’ and ‘mothers love’, we have tried to ensure that all the gifts offered are what children can benefit from, true to our promise of ‘daily Astra, daily growth,’” adds Fernando.
Astra remains Unilever’s flagship food brand with a rich history of 40 years in the margarine industry. Fortified with Vitamins A & D, Astra has cultivated a trusted presence among mothers as the choice of nutrition for growing children. Astra is manufactured using a state-of-the-art process that ensures it is virtually free of harmful trans fats. Astra has been known and trusted for generations of mothers who have always chosen Astra as a choice for their active children.
The Match & Win promotion will continue until 15 April.
