Fashion Bug celebrates 19 years

Wednesday, 3 July 2013 00:10 -     - {{hitsCtrl.values.hits}}

Fashion Bug, one of Sri Lanka’s leading retail clothing stores with over 17 outlets islandwide, celebrated 19 years in the fashion industry on 29th June. A gala celebration was held at Fashion Bug’s outlet on Duplication Road, Colpetty, while a 19% discount for all shoppers was also made available. MP Rosy Senanayake, along with filmstars Anarkali Akarsha and Sabeetha Perera Jayasinghe were chief guests, while well known personalities in the beauty and fashion industry, Ramani Fernando, Yolande Aluwihare Holms, Kirthi Sri Karunaratne, Ajai Vir Singh, and Dharshi Keerthisena, were guests of honour. The celebrations commenced with the distinguished guests lighting the oil lamp and cutting the anniversary cake, after which MP Rosy Senanayake and the other guests spoke a few words and commended Fashion Bug on their contribution to Sri Lanka’s retail clothing / fashion industry. Fashion Bug was founded in 1994 in Bandarawela with a seven-member team, with the first shop being a mere 500 square feet in Bandarawela town. The brainchild of founders Rizal and Ashan Subian and A.C.M. Thariq, today it has evolved into a household brand that boasts of 17 outlets island wide. Fashion Bug currently numbers over 1200 Sri Lankan men and women amongst its staff, who hail from diverse backgrounds and ethnicities; hence they constitute a truly Sri Lankan corporate entity. An equal opportunity employer, Fashion Bug prides itself on the fact that they invest in their employees, which they believe is a key to their success. Very high on the company’s list of priorities is the preservation of racial and ethnic harmony and unity which is evidenced by the fact that all communities and religions work side by side at Fashion Bug’s outlets and factories.  “Not just Fashion Bug, but for any business to prosper and go forward we must all act as one united country and as one people; this is the message of President Mahinda Rajapaksa under whose leadership we overcame a 30 year long civil war,” said Fashion Bug Head of HR Harsha Buddhadasa. All outlets currently stock ladies, gents and children’s clothing, as well as household linen. Both eastern as well as western wear are on sale, while a range of designer saris, kurthis and salwars , together with accessories, handbags, shoes, etc in a range of designs and colours to suit all tastes are available . Talking of their future plans, Fashion Bug AGM Faraaz Hameed said that their outlets at Colpetty, Rajagiriya and Wattala, would be developed as premier outlets in the near future, featuring more customer specific clothing lines. “In addition to the array of our very own brands, we also feature international brands such as Levis, Crocodile and Giordano in our showrooms. Fashion Bug opened their 17th branch in Matara in March 2013 marking a significant milestone for Fashion Bug as well as Southern Sri Lanka; Fashion Bug being the first clothing retailer of magnitude to mark its presence in the South. “During the first quarter of 2013 we experienced considerable growth of consumer confidence in us as a brand as was evidenced in the performance of all branches,” said Hameed. Other than the 1250 employees who are currently on the payroll, Fashion Bug sustains over 2000 Sri Lankan men and women via the supplier chain that manufactures their own brands such as Givo, Posh, Hush, Jobbs, Bigg Boss, Rock Star and Bug Junior. “Some of our suppliers who have been with us since inception, have grown from SMEs to large factories side by side with us and we take pride in their success,” said Fashion Bug Chairman Rizal Subian. He went on to say that Fashion Bug was indebted to their loyal customers who have patronised them over the years and are the reason for their success. “We also recognise our staff on this occasion, who have stood by us and are the cornerstone of our growth and expansion.”

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