Fight obesity with VLCC’s anti obesity drive

Did you know that obesity or being overweight is a silent killer? The World Health Organization (WHO) estimates that by 2015, more than 700 million adults will be obese. What’s even more frightening is that just 50 years ago, there were absolutely no statistics on obesity. Today, obesity has reached epidemic proportions globally with at least 2.8 million people dying yearly as a result of being overweight or obese.  

Although obesity was previously thought to be confined to Western countries, this fat pandemic seems to be a growing problem in Sri Lanka. A study published on ‘obesity review 2010’ (Katulanda P et al) confirmed that there is a large percentage of Sri Lankan adults in the overweight, obese and centrally obese categories;  25.2%, 9.2% and 26.2%, respectively.

To lead the effort in battling this bulging problem in Sri Lanka, VLCC Health Care Limited, India’s largest scientific slimming and preventive healthcare brand, has geared up an ‘Anti-Obesity Drive’ urging Sri Lankan’s to observe ‘Anti-Obesity Day’ on 26 November 2012.  This day is observed every year across 16 countries where VLCC has its presence including India, Bangladesh, Nepal, Malaysia, UAE, Oman, Bahrain, Qatar and Kuwait.

People who are overweight have a multitude of ailments and health consequences that increase the risk of premature death and serious chronic conditions that reduce the overall quality of life. The WHO attributes that ailments associated with obesity and being overweight range from coronary heart disease, hypertension, ischemic stroke, type 2 diabetes mellitus and also increases the risk of certain cancers of the breast, colon, prostate, endometrium, kidney and gall bladder.  Furthermore, obesity also makes one more susceptible to high blood pressure and cholesterol, triglycerides and insulin resistance.

A pioneer in the scientific slimming domain, VLCC has led and supported numerous initiatives that work towards promoting a healthier lifestyle including organizing numerous health camps, workshops, mass counseling and other pro-active initiatives to try and curb obesity.

“At VLCC, we are guided by the vision of transforming lives and making fitness, beauty and health accessible,” said Sandeep Ahuja, Managing Director, VLCC Health Care Limited. “With concerted efforts, we will continue to increase awareness and educate on lifestyle changes, and together with our holistic weight management program these lifestyle diseases can be prevented,” he said.

As evidence of the tried and tested methods of VLCC, the company is conducting a holistic weight management therapy with Mark Kross, a well-known face in the entertainment industry. The therapy aims to make Mark lose approximately 5kg in 25 days.

The weight management therapy is designed in amalgamation of services that offers weight loss and skin-toning and firming. These services are passive activity sessions based on thermal therapy, muscle stimulators and Ultra-Cavitation Therapy (UCT) for targeting central obesity and body therapy for enhancing lymphatic drainage and skin toning effects.

UCT is a revolutionary technology that provides instant and sustainable weight loss and centimetre loss. The treatment involves usage of low frequency ultrasonic waves on target site to produce the ‘cavitation’ effect on the fat cells by breaking the cell wall and releasing the free fatty acids some of whichare denatured and removed from the body through lymphatic system.

A specialised dietician will also consult Mark and recommend a balanced diet plan incorporating healthy modification of popular Sri Lankan dishes which includes functional foods such as flax seeds, walnuts, fenugreek seeds that helps promote heart health. The day to day development and progress of Mark can be monitored via the VLCC Facebook page.

One of the leading players in the wellness domain in South Asia and Middle East, VLCC began its journey in 1989 revolutionising the wellness industry.With a footprint across over 300 locations in 121 cities in 16 countries,VLCC has over 6,000 staff, over two-third of whom are experienced specialists including medical doctors, nutritionists, psychologists, cosmetologists and physiotherapists and has served 10 million customers since its inception.VLCC is a widely recognised for its scientific weight loss solutions and its therapeutic beauty approach.