Kumarika makes a pledge to promote natural living

Saturday, 23 June 2012 00:00 - - {{hitsCtrl.values.hits}}

Sri Lanka’s leading hair care brand Kumarika signed a pledge to promote natural living at a launch was held at Janakala Centre, Battaramulla as part of an initiative commenced in lieu of World Environmental Day on June 5.

The campaign aims to gather signatures from one million women across many towns island-wide to pledge their support towards natural living. The initial pledge was signed by Minister of Parliamentary Affairs Sumedha G. Jayasena and will be sent to towns across the country to collect signatures of women to support this campaign. The launch was graced by leading Sri Lankan celebrities in their pledge to encourage and promote natural living. “Kumarika aims to promote and generate awareness about the benefits of living the natural, healthy way through this campaign,” explained Hemas Marketing Manager Derrick Anthony. “We will also give back to the environment by planting trees so as to embrace this cause.”

Kumarika is Sri Lanka’s leading herbal and natural hair care brand, recognised for a range of hair oils, shampoos and face washes created with the goodness of herbal and natural ingredients.

To learn more about the way of natural living, visit the Kumarika website www.wayofnaturalliving.com or the Kumarika Facebook page and YouTube channel for more details.