LiCC jeans to feature on IDEATORS

This Saturday’s episode of IDEATORS on ITN partners with Sri Lanka leading jeans brand LiCC.

IDEATORS’ is the British Council’s flagship reality-TV entrepreneurship challenge

As competition intensifies on the hit TV show, the participants face a unique challenge surrounding the premium jeans brand. LiCC Jeans CEO Rajeev Samasinghe shared his views on IDEATORS, stating, “The show promotes entrepreneurship to the highest level. As a brand that started from a small following, this is exceptionally close to our hearts.”

LiCC Jeans launched in Sri Lanka in December 2008 with the mission to provide great fit, design, attitude and trendy jeans for men and women at an affordable price. LiCC jeans are available at Odel, Glitz, No Limit, Cool Planet, Abstract, K zone and other leading retail outlets.