Link unveils “Earth Essence”

Saturday, 11 December 2010 00:01 - - {{hitsCtrl.values.hits}}

By Sunimalee Dias

Link Natural Products launched its latest range of herbal cosmetics under the brand name “Earth Essence” adding to the competitive products available in the market.

The company’s Chairman Dr. Devapriya Nugawela addressing the gathering said this was part of their initiative to spread out their wings offering more opportunities for consumers to be cared for.

This new product is another innovative range of Ayurveda and modern science, he said.

Personal Care Products Head Nalika Jayasuriya observed that with the changing beauty trends today there is an emphasis on staying healthy while looking beautiful resulting in a range of herbal products and remedies for skin, body and hair, over the more conventional products.

It was pointed out that with a premium range of herbal cosmetics Earth Essence is nature’s gifts that offer protection and nourishment for one’s hair, body and skin while also improving their total well being.

Products offered in this range include hair care, bath and body care, skin care and hands and feet care. Special skin care products, effective against wrinkles, stretch marks and sunburn, as well as an exclusive spa range, which includes body massage oils, essential oils, oil blends and carrier oils are also available.

The main ingredients for the earth essence range of products are herbs and plants such as gotukola, turmeric, sandalwood, wel mee and wenivel, which have long been proven to have health giving properties. Furthermore these herbs and plants also possess time-tested cosmetic benefits.

The products are manufactured by combining formulations using knowledge derived from trusted Ayurveda systems and modern science and technology. Stringent quality control measures are adopted in all stages of manufacturing and packaging to ensure that customers are provided with the best of the best in herbal care.

“With beauty trends changing world over, increasing emphasis has been laid on ‘staying healthy’ while ‘looking beautiful’, leading many to pick herbal products and remedies for skin, body and hair, over the more conventional products. The premium range of herbal cosmetics of earth essence are nature’s gifts that offer protection and nourishment for one’s hair, body and skin, while also improving their total well-being,” Jayasuriya said.