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Saturday, 25 October 2014 00:32 - - {{hitsCtrl.values.hits}}
When retired Dutch businessman R.A.J. (Rob) Goes turned 70 recently, friends asked him what he wanted for his birthday. He figured he had enough socks, neckties and whisky bottles (the usual fare he was used to receiving), and so put his friends to a higher target: contributions to help Sri Lankan fishermen overcome debt to exploitative middlemen.
In 2008, he had sold his company, one of the biggest in Holland dealing with access equipment (ladders, scaffolding, and the like) very profitably – and providentially, just before the global economic crisis brought on by the Lehman Brothers’ bankruptcy in September 2008. “A matter of a few months would have made a huge difference – instead of selling at a profit, I would have incurred massive losses,” says Rob.
The propitious timing which decided his fortunes startled him into a decision to share his windfall, by giving back a share to the world at large. “I setup a foundation to invest in commercially-viable social enterprises in developing countries,” he says. Thus far, the foundation has invested in everything from hospitals to water purification projects across Asia and Africa.
In the course of his scouting for worthwhile projects, he came in contact with ZOA in the Netherlands, an international relief and rehabilitation organisation working in Sri Lanka, amongst other war-affected countries.
A tour of northern Sri Lanka with ZOA convinced him that there was much potential to develop the fisheries sector here. However, ZOA being a humanitarian, relief and rehabilitation organisation, their main projects are not with fishermen and women working at an entrepreneurial level. Rather, their main beneficiaries are at the bottom of that trade chain – those who risk life and limb to catch fish but barely eke out an existence day-to-day, as they are so heavily exploited by the middle-level traders.
“I watched local ZOA staff carrying out awareness programs for the fisher folk along the northern coast about the prices the middlemen were getting in the market as opposed to the prices the fishermen themselves were being offered,” says Rob. “It was enlightening to watch. They had no idea what the actual market prices of their catch were or of how much they were being exploited.”