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True to its tagline ‘Beauty of Empowerment,’ Panasonic Beauty products are designed and developed to meet the aspirations of Asian women, in line with their modern lifestyles. Aside from Sri Lanka, the Nanocare hairdryer, Nanocare facial ionic steamer, eyelash curler and pocket Doltz toothbrush, are currently available in Thailand, Vietnam, Indonesia, Malaysia and Singapore.
Panasonic announced its business strategy focusing on the technologically advanced Panasonic Beauty products. With rapid social and economic developments within the South-East Asia region, aspirations and expectations of women have evolved. There is heightened emphasis placed by women on overall grooming and wellness. However there is still limited number of beauty products available in Sri Lanka, thus wellness and grooming treatments are associated with luxury beauty salons. Tapping on this gap, the Panasonic Beauty products aim to provide fuss-free beauty solutions at affordable price to all women in Sri Lanka.
At the Panasonic Beauty dealer convention, Junichiro Kitagawa, Managing Director, Panasonic Consumer Marketing Asia Pacific, said: “A crucial part of Panasonic’s growth strategy is to place greater emphasis in developing emerging markets like Sri Lanka. As the country progresses, we see more and more independent women taking charge of their own success. We hope Panasonic Beauty can enhance their modern lifestyles.”
“Panasonic Beauty products will help make the lives of many Sri Lankan ladies that much more easy and convenient. With the extensive range of Panasonic beauty products that have been unveiled ladies will be able to carry out their own grooming needs within their homes without having to rely solely on beauty salons to accomplish that for them. With the emerging breed of very fashion conscious and trend setting ladies around we are pleased that we can contribute to their beauty needs with advanced beauty products such as the Panasonic Beauty line up,” said Desiree Karunaratne, Director Marketing for Softlogic Retail.
Panasonic Beauty products incorporate the unique and advanced nanoe technology. Nanoe is more effective in bacteria and odour removal as compared to regular ions. The anti-virus capability of nanoe is supplemented with its long-lasting moisture capability, which retains moisture longer to increase the effectiveness of the electronic products. With the technologically advanced Panasonic Beauty products, women are able to enjoy a home spa experience alongside fuss-free grooming, at the convenience of their busy, modern lifestyle. Looking good has never been this easy!
An integrated marketing campaign dubbed ‘Beauty of Empowerment,’ which includes advertising initiatives via TV commercial, print collateral, billboards advertisement, digital marketing, store-front displays and PR, will be rolled out in the country to encourage women to make Panasonic Beauty products an integral part of their beauty, grooming and wellness regime. The Nanocare hairdryer, Nanocare facial ionic steamer, eyelash curler and pocket Doltz toothbrush will be available across all Softlogic Max and Softlogic showrooms located islandwide.
Pix by Daminda Harsha Perera
