Say goodbye to stains

Saturday, 6 August 2011 00:10 - - {{hitsCtrl.values.hits}}

Today, Reckitt Benckiser launches its latest miracle product – ‘Vanish Fabric Stain Remover’ under its brand theme “Trust Pink. Forget Stains”.

“This product has been developed by working closely with consumers around the world. Global market researches on both housewives and working ladies show the need for an effective solution to the age old problem of removing of tough stains despite the regular wash. This insight instigated the launch of Vanish by Reckitt Benckiser, after working closely with consumers to understand their exact need. Vanish, with its special formulation is effective on tough stains like coffee, chocolate, tea etc. and even old dried stains up to five days” stated Rahul Murgai, Managing Director of Reckitt Benckiser.

“There are many stain removal products in the market, but what makes Vanish unique is that it contains a stain lifting active and 10X more oxygen than detergents, ensuring that you never have stains left on your clothes after the wash. Vanish works equally well in a bucket or a washing machine. You just need to add Vanish with your detergent on regular wash and you can find the difference” says Syed Tanzim Rezwan, Head of Marketing of Reckitt Benckiser.

“Vanish comes with the slogan of “Trust Pink. Forget Stains.” It comes in two pack sizes – 120gm and 240gm and will be available in all the leading supermarkets of the island. To mark this auspicious day, we have launched the product in association with Keells. We have also arranged shoppers’ briefing, demos and the ‘Vanish’ kiddies painting corner to inform the consumers about the launch. Such activities will be rolled out in various leading supermarkets across the city.” Informed Chrishankar Janathanan, Assistant Brand Manager for Vanish.

Vanish is manufactured and marketed by Reckitt Benckiser. Reckitt Benckiser is a global success story, a world leader in the Household, Health and Personal care sectors. Our success is led by power brands – premium brand names such as Veet, Mortein, Dettol, Harpic, Airwick, Strepsils, Colmans, Robin, Disprin, Cardiprin, Gaviscon and Flybogel.

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