Sri Lanka’s longest fitness run Fit N’ Fun from 10 March
Saturday, 8 March 2014 00:00
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Fit N’ Fun is the longest fitness run ever to be held in Sri Lanka. It will reach each of the 25 district capitals covering over 2,100km from 10 March to 3 April.
The focus of the event is to promote awareness of the forthcoming Asian Body Building Championships 2014 to be held in Colombo in June 2014.
Fitness is the most important factor in every sport and bodybuilding is in the apex position for all sports as it enhances strength. Healthy body and healthy mind goes hand in hand and keeping fit is fun. Fit N’ Fun 2014 promotes these concepts and creates awareness of the event in June.
A specially trained team of 25 runners will be seen in action along the entire race route in batches. Fitness enthusiasts, youth, school children and community groups will join the parade as it enters a town. Then the parade will proceed to a public place in the respective town where the reception will be held. Mini events, displays, short talks, competitions and entertainment activities are lined up to create a festive atmosphere.
Objectives: Raise public awareness of Asian Bodybuilding and Fitness Championships, Colombo 2014; promoting the scenic picturesque locations in Sri Lanka; increase health and fitness awareness; provide a high level of involvement to all participants and public; and to encourage youth to be repeatedly involved in fitness and fun activities
Participants: 25 dedicated runners, regional level SLBBFF officials and members, fitness enthusiasts, youth and school children.
The course: Fit N’ Fun offers mostly flat and extremely scenic course spread over 2,000km across Sri Lanka. Starting from Colombo, the course first heads the south passing Kalutara, Galle and Matara and reach Monaragala via Hambantota. From there it will reach Ampara and proceed to Batticaloa and goes towards the central regions. From the central areas, the course moves upwards to reach north and from there goes west. The race reaches Colombo to end up in a grand finale.
Typical event day: 25 runners, support crew/volunteers, 100-500 participants at parades, stunning picturesque route, local and national media, 1,000 to 3,000 spectators, parade in town followed by reception, and a potentially massive online audience via live feed.
Celebrities: Fit N’ Fun hopes to attract many celebrities to add glamour and star quality to the event. They will grace the event at the receptions as well as participate at the parades planned in towns.
Daily receptions and fitness camps will be held at city level and they will be attended by top leading corporate/social personalities including the VIP invitees and masses. The event will be covered in www.wa.lk with pictures, videos, interviews, etc.
For more information, call Namalie Wickramaratne on 0777251212, 0718391909 or 0777253523.
