Friday Nov 15, 2024
Friday Nov 15, 2024
Saturday, 1 March 2014 07:17 - - {{hitsCtrl.values.hits}}
among others as Sula Sauvignon Blanc, Sula Chenin Blanc, Sula Zinfandel and Sula Shiraz, Sula Late Harvest Chenin Blanc.
Sula Vineyards exports its wines to over 20 countries across Asia, Europe, the United States and Canada. Sula Vineyards has shown strong growth rates in the competitive global marketplace over the past year and has identified the need to incorporate tailor-made strategies for different markets. Hence, Sula uses the expertise of its representatives to not only understand the demands of the market but to capitalise on their mutual strengths to achieve success. For Sula, it is very important to have a fine balance of on-trade and off-trade channels for supply that complements the requirement of the market.
“Flemingo Lanka has always been at the forefront to bring in some of the top wines from across the world to its consumer now also in Sri Lanka. Indian wines have been making rapid progress on the world wine map. The award winning wines by Sula Vineyards are the pioneers and at the forefront of the Indian wine revolution. Flemingo Lanka is pleased to introduce Sula to the Sri Lankan wine enthusiasts.” says Milind Pandit, Vice President – Business Development, Flemingo International Ltd.
“There lies great potential for Indian wines in the global wine trade and we are proud to be pioneers in this front. We are pleased to be a part of Flemingo Lanka’s portfolio. With their support and expertise we look forward to growing here in Sri Lanka,” says Deepak Bhatnagar, Executive Vice President - Sales & Marketing, Sula Vineyards.
“The response to our wines in Sri Lanka has been very encouraging and I believe the style and product matches with the quality cautious but still very open minded Sri Lankan customer. We hope to see more Sri Lankans visit our vineyards in India and 
Nashik. Wineries in India are as a fact the closest to Sri Lanka and we at Sula Vineyards’ welcome our neighbour to visit us to explore our winery and vineyards and to enjoy our wines also at site.”
“One of our focuses today is also to introduce our wines in the new developing economies. With Sri Lanka embracing new development projects, new infrastructure and other elements that contribute to the growth of tourism, the figures are expected to grow. All these factors makes Sri Lanka an interesting market with tremendous growth opportunities,” says Cecilia Oldne, Sula Vineyards’ Global Brand Ambassador and Head of International Business.
Sula Vineyards has quickly gained a reputation as India’s #1 premium wine company since the launch of the company’s first wines in 2000. Sula is a pioneer and have pioneered many grape varietals in India including Sauvignon Blanc, Chenin Blanc, Riesling and Zinfandel. Today, Sula Vineyards’ award-winning wines are available nationwide at the finest hotels and restaurants, and are also exported to Asia, Europe, the United States and Canada. The company enjoys a 70% market share in the domestic market.Sula Vineyards was the first to set up a winery in Nashik. Nashik is today known as the wine capital of India with 45 out of the country’s 65 wineries.
Sula Vineyards’ winery is open to public and Sula puts a lot of effort into wine tourism. They received over 160,000 visitors last year. Beyond Vineyard Resort is located in the vineyards and is the first vineyard resort in India. This 32 room boutique hotel is the perfect haven of peace for stressed out city folks.
Firmly committed to remaining at the forefront of Indian wines, Sula continues to experiment with new varietals, engage in sustainable agriculture, support the local rural economy, and, of course, make wines of outstanding quality and superb value. Sula is aiming to become one of the world’s most sustainable wine producers.
For more information please contact Ishani Ranasinghe on +94773507606 or [email protected].
Pix by Upul Abayasekara
