Unilever launches Lakmé Fruit Blast face wash

Saturday, 14 July 2012 00:00 - - {{hitsCtrl.values.hits}}

By Shanuka Tissera

Unilever Sri Lanka introduced its latest addition to the company’s beauty portfolio. Contemporary beauty expert Lakmé has over 50 years experience in creating health care products and is established in over 190 countries.

With its eyes on innovation, Lakmé offers a wide rang of high performance, world class colour cosmetics and skincare products extending its beauty services through its salon chains. Lakmé has epitomised beauty and glamour by combining quintessential international cosmetic technology with an in-depth understanding of the Asian woman’s needs. This latest product to hit the shelves is the 30th brand to be in the company’s Sri Lankan portfolio.

Unilever Sri Lanka Brand Director Personal Care Ramani Samarasundra said: “After a much anticipated wait, Unilever is delighted to finally introduce Lakmé into the Sri Lankan market. This magnificent brand is a unique entry to this market as it is the leader in specialising on Asian consumers and we are sure it is going to do well.”

The product is drenched with crushed fruits, packed with vitamins and antioxidants. Lakmé Fruit Blast face wash deep cleans the skin leaving it hydrated, refreshed, soft and delicately perfumed with fragrance of the fruit variant.

The product comes in four different flavours catering to keeping skin clean and refreshed: Fruit blast strawberry face wash, fruit blast melon melt fruit quench face wash, fruit blast citrus rain fruit detox face wash and fruit blast honey glow hydrating face wash. Each flavour is specially designed for a unique purpose and is sure to do well in Sri Lanka.

“Lakmé fruit blast face washes have a superior format which is gel based, literally giving you an explosion of fruity goodness each time you cleanse,” said Unilever Sri Lanka Brand Manager Ruchira Money. With the company doing very well around the world, cosmetic products being brought to market such as these can already be trusted. It is know as an ally to every woman, Lakmé inspires woman to express her unique beauty and sensuality, enabling her to realise the true potency of her beauty.

Pic by Daminda Harsha Perera