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Committed towards the protection and wellbeing of the society, the nation’s insurance provider Sri Lanka Insurance launched the third phase of ‘Call to Donate’ a CSR initiative in aid of raising awareness about the cancer and donating funds to the Paediatric Ward of Apeksha Cancer Hospital Maharagama.
The campaign was launched on 1 November and continues with enormous success urging Sri Lankans to join hands with SLIC by simply giving a missed call for this praise worthy cause.
For every missed call the caller makes SLIC will donate Rs.10 to the Paediatric Ward of Apeksha Cancer Hospital Maharagama.
Initiated on 2015 ‘Call to Donate’ is an annual initiative driven with the aspiration to create awareness of the increasing threat of cancer among people of Sri Lanka to give greater attention to this rising problem and to compassionate about those who are affected by this terminal illness.
Through the previous call to donate projects, SLIC was able to purchase a much needed C Pap machine, essential medicines and prosthesis limbs for cancer survivors in 2015 and 2016.
Continuing the great cause, this year’s campaign intended to build an isolation room for the PaediatricWard at Maharagama Apeksha Hospital, with all facilities required.