Ninewells expands women’s healthcare services

Tuesday, 10 July 2018 00:00 - - {{hitsCtrl.values.hits}}

From left: Ninewells Hospital Director Marketing Nishantha Rathnayaka, Board Director Dr. Thiasha Fernando, Board Director Shamal Perera, Medical Director Dr. Vibash Wijerathna, Admin and Logistics Director Major General Siri Ranaweera, and General Manager North Wing Tharanga Weerasinghe – Pic by Sameera Wijesinghe

By Ruwandi Gamage

Ninewells Hospital announced yesterday that they would be expanding into gynaecological services for women of all ages and care for older children to meet their patients’ needs throughout their lifetime.

Introducing a new slogan: ‘A lifetime of care’, Medical Director Dr. Vibash Wijerathna said it is enhancing its services and specialities to embrace changes that may happen over the entire lifecycle of a woman, with additions of more gynaecological and child-based health services.

The renewed focus on services and identity included a refreshed logo, an all-encompassing website, and a new personalised mobile app dedicated to expectant and new mothers.

The new logo carries the colours blue and green, embedded within is symbolism of the continuity of life on Earth, and it also has an aerial view of a mother’s arms embracing a baby which also depicts number ‘nine’ from an alternate perspective, with reference to the name of the hospital.

“The previous logo of the hospital symbolised parents holding a baby. The new logo was designed to be inclusive of the new focus” said Ninewells Hospital Board Director Shamal Perera.

The hospital has revived their previous website to fit their new focus, to be inclusive of services that are being provided and to open the platform to be more interactive with their customers.

Board Director Shamal Perera said it is a comprehensive platform providing information of their services, facilities and packages, and also giving their customers the ability to make payments and to consult doctors online through the website.

The launch of their personalised mobile app is a new milestone for the hospital, giving mothers the assurance that help is just a touch away. The app assists expectant parents and new mothers in seeking help, provides answers to issues during their pregnancy and motherhood, notifies them on their upcoming appointments, and updates them on their children’s development.