A.Baur& Co., Baur Asia announce further expansion of activities in eyewear branch

Wednesday, 6 May 2015 01:24 - - {{hitsCtrl.values.hits}}

A.Baur& Co. Ltd, established in 1897, and its sister company Baur Asia Ltd, Singapore are pleased to announce the further expansion of their activities in the eyewear branch. A.Baur& Co. Ltd., Baur Asia Ltd. and Swiss Eyewear Group (International) AG are joining forces and have entered into a strategic partnership for the sale and distribution of the unique INVU ultra-polarised brand in South East Asia. INVU by Swiss Eyewear Group is a high quality, Swiss-designed eyewear collection that is already successfully distributed in over 60 countries worldwide. INVU combines Swiss quality eyewear with the state-of-the-art ultra-polarised lens from Swiss Eyewear Group. Positioned at a level which is affordable for the fashion and quality conscious sunglass wearer, INVU offers exceptional value for consumers around the globe. With its prime collection Marc Stone – a famous Swiss fashion designer – Swiss Eywear Group is offering the top range fashion and design segment. With this strategic alliance, Baurs continues to strengthen its international eyewear portfolio, creating a strong new business field for Baurs. Under the guidance of General Manager Consumer Alessandro Giacon, a meeting was held in Bangkok to select the exciting new INVU and Smarty collections for the 2015/2016 season and to give the final touches to the dynamic international marketing program that has been developed to support these two brands in the region in the coming season.