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Astron launches ‘Healing Herbs Cough Syrup’ all natural remedy for coughs and colds

Friday, 4 March 2016 00:00 -     - {{hitsCtrl.values.hits}}

AstronFrom left: Brand Manager Prashan Costa, Director Marketing Johann De Zilwa, Managing Director Marise Deckker and Deputy Managing Director Sirimal Fernando

 

Astron Ltd., the leading and largest privately owned local manufacturing and marketing pharmaceutical company in Sri Lanka, renowned for high quality and efficacious pharmaceuticals, nutrition supplements and nutraceuticals, recently launched ‘Healing Herbs’ Cough Syrup. 

The company has also unveiled plans to complement their range of existing western brands with a range of high quality clinically proven herbal remedies. This new development is consistent with Astron’s mission of uplifting the well-being of society through the manufacture of quality healthcare products.

Healing herbs cough syrup is suitable not just for all types of coughs but is ideal for reducing the duration and symptoms of a sore throat, influenza (flu) and the common cold. This is because it is scientifically formulated using the most efficacious herbs sourced from the finest suppliers around the world including those sourced locally. The ingredients of Healing Herbs Cough Syrup have an array of therapeutic actions that range from it having properties such antiviral, antibiotic, anti-asthmatic and it works well as a bronchodilator. 

Speaking on why Astron decided to add herbal remedies to its already impressive range of medicines, Director Marketing Johann De Zilwa stated, “Astron celebrates 60 years this year from when it was Dumex Ltd. (Ceylon) a subsidiary of Dumex Denmark and when you have been doing something for such a long period of time you get pretty good at it therefore, we decided to put our healthcare knowledge and expertise into developing all natural products. It should also be noted that most pharmaceuticals have been derived from natural sources and then synthetic forms of it have been formulated to mimic similar actions, the reason for this diversification was for a number of reasons; the main reason being that herbal products actually work and they work remarkably well; however, this is largely dependent on the quality of the herbal extracts used. 

“The quality of a herb depends on many factors for example, the country of origin, the exact time the herbs are harvested, the specific part of the plant that is used to make the extract and of course the herbs must be free of toxins such as pesticides and harmful fertilisers which are used widely by many herbal farmers to increase the yield of their crops and can be consequentially more damaging to an individual than being therapeutic. Furthermore, the herbs we use have been used for centuries and therefore have proven medicinal properties according to traditional usage, scientific research and evidence based results.”

“It should also be noted that in the last 50 years or so, humans have relied almost entirely on plants to treat all kinds of illnesses, from minor illnesses to life-threatening diseases such as tuberculosis and malaria. Today herbal remedies are coming back into prominence because the efficacy of conventional medicines such as certain antibiotics, which once had a near universal effectiveness against serious infections, is on the wane. Over the years infectious organisms have developed resistance to synthesised drugs and the herb quinghao (Artemisia annua) are now being used to treat malaria in areas where the protozoa causing the infection no longer responds to conventional treatment.”

‘Healing herbs cough syrup’ contains ingredients sourced from Switzerland along with bee’s honey sourced from the serene hills of Nuwara Eliya. The ingredients include Ivy Extract (Hedera Helix), pelargonium sidoides, bee’s honey and menthol that work synergistically together to give you a product that actually works and is safe to use for adults and children. It is manufactured by a company with history, pride and heritage of manufacturing and marketing products of the highest efficacy and quality.

 

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