CIC Introduces ‘PediaSure’ new package range to Sri Lankan market at a special price

From left: CIC Holdings Marketing Manager for Abbott Nutrition Sachitha Rodrigo, CIC Holdings Head of Pharma M. Jayasekaran, Indian Representative Ravi Kattapalli, CIC Holdings CEO/MD Samantha Ranatunga, Abbott Nutrition Senior Manager East Asia Subhatosh Choudhurry and CIC Holdings Divisional Director Healthcare and Consumer Division W.S. Premakumar 

CIC Holdings, the sole agent for Abbott Nutrition for Sri Lanka, announced the introduction of PediaSure, a world-renowned children’s nutrition supplement to the Sri Lankan market in a new packaging line at a special price. 

Launched under the theme ‘Designed for Value’, the PediaSure new packaging line offers consumers value for money in 1kg and 400gram cartons. A host of distinguished invitees including the senior management and employees of CIC Holdings and senior South Asia representatives of Abbott Nutrition were present at the new packaging range launch which took place recently in Colombo. Sri Lankan consumers can now purchase the new range of PediaSure from large retailer shops islandwide in chocolate and vanilla flavours. Speaking at the occasion, CIC Pharmaceuticals Director W.S. Premkumar stated: “CIC remains committed to offering high quality products to the Sri Lankan market. This opportunity to offer an excellent children’s nutritional supplement in an attractive package range at a reasonable price from the internationally acclaimed Abbott Nutrition is a key milestone for us. We are pleased to be able to offer our consumers a chance to provide vital nutritional support to their children at an affordable price.”

PediaSure is a nutritional supplement that provides complete, balanced nutrition for children from ages one to 10 – the years that are most crucial to a child’s growth and mind development. A glass of PediaSure contains 37 micro nutrient units of protein, carbohydrate and fat (lipid) content thus providing essential dietary requirements for children’s physical and mental development. PediaSure is scientifically formulated to help increase height and weight, reduce number of sick days, and reduce incidence of infection.

Speaking at the launch ceremony, Abbott Nutrition International Senior Manager for Sri Lanka, Bangladesh, Nepal and Bhutan Subthosh Chaudhry said: “We wanted to expand our market reach to allow a wider range of parents to buy PediaSure for their children and provide them with essential nutrients during their growing years. Our decision to introduce a new packaging line and a price range was a result of the said market expansion.”