Dettol turns 50, launches fresh initiative ‘Mission for Health’

Dettol, a globally leading brand of Reckitt Benckiser in the health and hygiene category, recently celebrated 50 years of trusted protection in Sri Lanka.

Over the years, it has won the confidence of all Sri Lankan households through its island-wide presence and has continuously endeavoured to elevate the health and hygiene practices through numerous projects rolled out in partnership with the Ministry of Health.

Reckitt Benckiser, Sri Lanka Managing Director Rahul Murgai Because Health matters to all, Dettol has been reaching out to new mothers and school children to build awareness of health and hygiene in their daily routine. They have participated in hospital refurbishment and extended support in disaster relief operations with free Dettol products so that people stay germ free.

“Dettol plans to initiate support for this cause and invites collective participation of all Sri Lankan people to join this Mission. It also gives you the confidence, that when you use Dettol at home, you are part of something bigger,” he added.

He further stated that the Dettol- Mission for Health objective is to empower the people with knowledge, awareness and support so that they in turn can act responsibly towards creating a healthy and germ free Sri Lanka for themselves and their families.

As part of this Mission, Dettol will continue to build scaled awareness around the Mission cause and invites participation from all Sri Lankan people to build a healthy nation by taking a ‘Health Pledge’ through any of the following ways- Sign a ‘Pledge Book’ being taken from town to town, or send an SMS, or log onto either the Facebook page or Dettol Website, said Shameena Pallie, Product Group Manager, Dettol.

Through this campaign, Dettol emphasises that a Healthy and Germ Free Nation comprises of a Healthy Family and a Healthy Home. Accordingly, Dettol will step up its efforts to reach out to the people of Sri Lanka through new mother sampling programs, school and public awareness programs and special trial consumer offers to build the collective habit of health and hygiene in our everyday lives.

Dettol is a trusted brand among mothers and Sri Lankan families, where it provides the perfect blend of trusted heritage and modernity as a complete health and hygiene solution.

Dettol markets a range of products in its portfolio- Dettol Antiseptic Liquid, Soaps, Handwash, Plaster, Sanitizer and Shaving Cream.

‘We have made small steps towards building a healthy nation and we thank the people of Sri Lanka for trusting us in their homes,’ Sinclair Cruse, Director Sales, Reckitt Benckiser said.

 ‘Dettol has received very positive feedback from all sections of the society and will continue with the mission of providing world class health and hygiene products to Sri Lankan consumers through a range of products in varying and convenient forms, while continuing to educate the public on good health and hygiene practices’ said Murgai.