Durdans ready to create a strategic road map for 2020

Tuesday, 15 October 2013 00:10 - - {{hitsCtrl.values.hits}}

Durdans Healthcare Group (Durdans Hospital) whilst being renowned for innovating and shaping the evolution of private healthcare in Sri Lanka, is also an institution that is driven according to an excellent strategic business direction. This has been established by the results the organisation has achieved year on year, and the value it has created for its stakeholders. As an economic entity, it has managed to excel by achieving exemplary results whilst enhancing and constantly delivering the important human values required in private healthcare.

It has been a colourful journey over seven decades, with the last two being the most significant in its path. It is during this period that the importance of strategic business planning became evident to the organisation. Today they have already gone through three such sessions, and are gearing themselves for the fourth. The last strategic road map was created on the guidance and facilitation of the world renowned business expert, Prof. Lester C. Massingham. With the focused vision the organisation has been able to set itself to be benchmarked with the best in the industry, worldwide in term of best practices. The business is governed by the highest level of ethics and integrity, conforming to the ‘Enterprise Governance Framework’. The forthcoming session will focus on the organisation planning for its journey towards 2020. The team responsible for delivering the plans is committed to achieve the vision of the organisation: ‘To become the most sought-after private healthcare institute in South East Asia’. “We are dedicated to approaching everything we do with a detailed strategic plan and that has been the success of our business thus far. Our achievements so far have been remarkable and we are committed to our road map and have been able to achieve success due to the disciplined approach. We have already embarked on an international quality benchmark which will further set us apart. The organisation is ready for the Strategic Road Map for 2020, and are honoured to be guided once again by Prof. Massingham, who supported us with our last road map,” stated the spokesperson for Durdans Hospital. Prof. Massingham’s current responsibility as Group Managing Director of the Charles Massingham Consulting Group (CMC) involves directing the strategic management of CMC’s international business, as well as supporting other organisations. His vast experience involves acting as an International Consultant across 18 countries, for over 100 projects with companies such as DHL, Ford of Europe, American Express International, Motorolla, Parkway Group healthcare and in HongKong – 3M, Citibank, Coca-Cola and Standard Chartered Bank, to name a few.