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Lanka Hospitals Chairman Dr. Sarath Paranavitane (centre) launching the www.Lankahospitals.com website while Chief Marketing Officer NimalRathnayake (left) and Chief Executive Officer Dr. Prasad Medawatte look on – Pic by Upul Abayasekara
Lanka Hospitals, the most accredited healthcare provider in Sri Lanka last week re-launched its web presence through URL www.lankahospitals.com with high quality improvements and digital facets, beneficial for healthcare enthusiasts and patients.
The revamped Lanka Hospitals official website is mobile responsive and delivers the identical user experience across devices, browsers and operating systems and is complete with content to support different individual user journeys.
www.lankahospitals.com was re-launched by Chairman Dr. Sarath Paranavitane, at an event held at Cinnamon Grand, Colombo recently. “The new website of Lanka Hospitals is designed and developed to maximise medical tourism and aligns strategically with the Sri Lankan government’s objective to promote the country as a medical tourism destination. Therefore this digital enhancement not only will benefit Lanka Hospitals but also Sri Lanka as a country, channelling in a lucrative avenue that could take Sri Lanka as the most preferred healthcare hub of Asia and the Asia Pacific region,” said Dr. Paranavitane.
Lanka Hospitals Chief Marketing Officer Nimal Ratnayake noted that www.lankahospitals.com comprises Sinhala and Tamil language support and will launch in to more international languages in phase 2 of its continuous improvement plan. “The new website will host mini sites dedicated to Centres of Excellence such as Women’s Wellness Centre, Gastroenterology Centre, Centre for Blood Disorders, IVF Centre, etc, which are targeted at stake holders specifically and generally looking for high quality information about these medical conditions, treatment options as well as facilities offered by Lanka Hospitals,” he said.
“The development of the new Lanka Hospitals’ website was carried out following thorough research on how individuals search for healthcare on the internet.
More than the design aspect, we concentrated on the Search Engine Optimisation functionality based on how Google would rank the website and its pages over a period of time.
It is developed to support 2K resolution and is completely moved away from the regular paradigm of web design as the website will continuously evolve according to the user behaviour and the trends of the international and national healthcare markets,” stated Lanka Hospitals Chief Information Officer Ruwan Amarasekara.
www.lankahospitals.com, presents unique areas with unique user experiences designed for local and international patients, and will comprise more improvements in interactivity, social media integration and customer self-service facilities for obtaining medical services through the site for the benefit of all users in upcoming phases.
