Friday Nov 15, 2024
Friday Nov 15, 2024
Saturday, 31 December 2011 00:49 - - {{hitsCtrl.values.hits}}
Reckitt Benckiser’s leading Household Insecticides brand, Mortein, joined hands with Arpico Supercentres for a dengue awareness and prevention campaign. Under the theme, ‘Help the Needy in the Prevention of Dengue’, the project educated shoppers through the placement of leaflets, pennants and cut outs at Arpico Supercentres.
These communication materials highlighted the dangers of dengue, prevention methods and general advice in the event of contraction, thereby disseminating invaluable information amongst shoppers. The project also gave shoppers the opportunity to donate funds to a dengue prevention campaign that benefited several children’s homes in the country.
Under this campaign, the funds donated by shoppers were used to purchase Mortein, Dettol, Lysol and Harpic products that promote a clean and hygienic living space, thereby helping to eradicate dengue as well as harmful germs that cause other diseases. Mortein’s objective in joining hands with Arpico Supercentres was to gain maximum mileage out of the dengue awareness and prevention campaign, and reach out to one of the most underprivileged segments of society.
Speaking about the ‘Help the Needy in the Prevention of Dengue’ project, Reckitt Benckiser Product Group Manager Surangi Fernando stated, “This joint campaign between Mortein and Arpico Supercentres began during the dengue epidemic. This was an extension of interactive awareness programmes, conducted among the general public about the threat of dengue, which created awareness of their responsibility as citizens to help address this issue.”
Calling the joint project a success, Richard Pieris Distributors Ltd. Customer Relationship Manager M.R Saban said, “It pleases us that through this community service programme we were able to create awareness, a clean and hygienic locality and give the children at these homes an environment free of dengue and other diseases. We extend special thanks to our customers, who contributed cash to facilitate a healthy life for the children, and Mortein, our partner in this operation.”
Having reached out to one of the most deserving segments of society, it is evident that the project, jointly executed by Mortein and Arpico Supercentres, has empowered the children with the knowledge and the capability to prevent dengue and other diseases.
The project was an extension of Mortein’s recently concluded National Dengue Awareness and Preventive Campaign held for the fifth consecutive year. Over the years, Mortein’s ‘Stop Disease’ campaign has educated the public and helped prevent mosquito borne and other diseases. The campaign has reached out to millions of people across the country and in 2011 was conducted in over 200 locations.
