SLT Mobitel, National Dangerous Drug Control Board launch National Drug Prevention program

From left: The state-of-the-art refurbished Call Centre being opened by NDDCB Director General K Gamage, SLT Mobitel Chairman P G Kumarasinghe Sirisena and NDDCB Chairman Prof. Ravindra Fernando

From left: SLT Mobitel General Manager Product Marketing Isuru Dissanayaka, NDDCB Chairman Prof. Ravindra Fernando, NDDCB Assistant Director Research Badrani Senanayake, NDDCB Director General K Gamage, SLT Mobitel Chairman P G Kumarasinghe Sirisena and other key members of NDDCB at the state-of-the-art Call Centre

The National Mobile Service Provider, SLT Mobitel together with the National Dangerous Drug Control Board (NDDCB) have launched a special nationwide program towards the prevention of substance abuse in the country. As a part of this joint project, the NDDCB call centre was renovated by SLT Mobitel with state-of-the-art equipment and the operator also provided a technologically advanced digital platform for complaint handling. This system is operated via IVR (Interactive Voice Response), SMS and over-the-phone counselling services for the general public to communicate with NDDCB efficiently with no barriers. The project was initiated under the guidance of Chairman Sri Lanka Telecom - Mobitel P G Kumarasinghe Sirisena and Chairman NDDCB Prof. Ravindra Fernando as a first step towards effectively contributing towards eliminating substance abuse in the country. 

Substance abuse is a prevailing issue in Sri Lanka which has resulted in the younger generation being misguided, debilitated the workforce of the country with the detrimental impact of drugs on health and is impacting the economy of the country along with many other negative implications on society as a whole, including increased crime rates. This is a problem that needs to addressed with the help of all citizens of the country and SLT Mobitel together with NDDCB are taking measures towards the same with the objective of eliminating substance abuse in Sri Lanka. 

Along with refurbishing the NDDCB call centre, SLT Mobitel also provided many other solutions to bridge the communication gap and provide access to information with regard to preventing substance abuse and how it can be overcome. SLT Mobitel equipped the NDDCB with a digital platform for a SMS and IVR based complaint handling system where customers can send complaints in the form of a SMS to the short code 1984 which is monitored by NDDCB for necessary action. The short code also acts as a virtual call centre that connects the NDDCB help desk and counsellors in remote locations to a centralised system which can be easily accessed by the general public. This short code can also be used for over the phone counselling in all three languages where callers and counsellors anonymity is preserved by not revealing the mobile numbers of both parties.

Additionally to providing the necessary support and guidance for those who are subject to substance abuse, another important aspect is creating awareness and providing necessary information to make the general public aware of the issue as well as how it can be overcome. This is important for the future generations of our Nation. For this purpose, NDDCB will provide all those who call in access to pre-recorded information related to substance abuse, details of the NDDCB rehabilitation centre and other important information which are updated on a regular basis by NDDCB. The general public can also subscribe to receive daily SMS alerts from the NDDCB via the hotline 1984 provided by SLT Mobitel which contains messages on general public awareness on drug prevention.

In line with the vision of a ‘Digitalised Sri Lanka’ of the Ministry of Telecommunication and Digital Infrastructure and the Minister of Telecommunication and Digital Infrastructure Harin Fernando, the digitalisation of the services offered by SLT Mobitel to Government Institutes makes it easy and efficient for the general public to access information on such key issues in the society today.