VLCC launches Asia’s first DNA-based weight loss program in Sri Lanka
Tuesday, 29 April 2014 00:00
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Premier wellness company VLCC, has recently launched a revolutionary new concept in the Sri Lankan wellness domain with the introduction of DNA FIT – Asia’s first body shaping program tailored to the genetic make-up of individual customers.
DNA FIT marks a paradigm shift in the arena of weight management where conventional programs worldwide have so far focused on indicators such as BMI, BMR, BCA, and a Waist-to-Hip ratio.
DNA FIT goes a step beyond by factoring in the impact of one’s unique DNA in the weight loss process, for prescribing the most effective diet and exercise regime, keeping only you in mind.
Studies have shown that a customised approach to weight loss which factors in a person’s genetic make-up provides the best results. Stanford University research reveals that individuals who opt for DNA-appropriate diets lose significantly more weight and cm/inch loss than those whose diets are not compatible with their particular genes.
Studies undertaken by Kazuko Masuo et al. have demonstrated how a person’s genetic code determines the benefits he derives from a particular exercise.
A simple cheek swab at a VLCC centre is all you need for VLCC’s team of nutritionists and fitness experts to work out with laser like precision the most appropriate diet and exercise regime to deliver the best solution for weight loss and make you DNA FIT.
VLCC Founder and Mentor Vandana Luthra said: “Each of us has a unique DNA make-up which determines our propensity to gain or lose weight.
It is this difference in the genetic structure which explains why two individuals enrolling for the same slimming package sometimes obtain different results from it even if their body composition, lifestyles, and dietary habits are more or less similar.
DNA FITTM is a custom-fit solution and the answer for all those who have been seeking a scientific, individualised weight loss program that offers speedy, yet sustainable results.”
“As a customer-centric organisation, all of VLCC’s services have always been designed keeping in mind the changing requirements of clients. Being the first company in Asia to be able to offer our customers a solution to DNA-defined obesity is in keeping with this philosophy.”
According to the World Health Organisation (WHO), overweight and obesity are linked to more deaths than underweight is.
Once considered a high income-country problem, overweight and obesity are now on the rise in low and middle income-countries, particularly in urban settings.
More than 30 million overweight children are living in developing countries and 10 million in developed nations.
The revolutionary DNA FIT weight loss program was simultaneously launched at VLCC centres in Nugegoda and Colombo 7.
VLCC centre personnel can be contacted on 0112 828 765/66, Nugegoda and 0112 674 174/75, Colombo 7 for appointment reservations and for any inquiry pertaining to the weight loss program.
