Sanga’s choice; a strategic perspective

Monday, 2 September 2013 11:07 - - {{hitsCtrl.values.hits}}

In many ways, Sangakkara is a Sri Lankan multi-national brand, as much as Abba was for Sweden or Drogba is for the Ivory Coast. T20 franchises, by design, are meant to feature multi-national teams (pity that the Sri Lankan version did not), because that is what today’s international cricket consumers demand. If Sangakkara plays for Kandurata in the CLT20 (as opposed to Sunrisers), the country loses almost Rs. 20 million in foreign exchange and not just a cut in Sanga’s earnings. Cricket is a business and those who ‘perform’ and ‘entertain’ us are full time professionals, hence such decisions should be ‘bottom-line driven’ (especially when it has nothing to do with representing a nation). Howz that?

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.