The other side of strategy

Monday, 23 July 2012 00:57 - - {{hitsCtrl.values.hits}}

Most strategies tend to focus on ‘demand gains’, for instance US$ 5 billion for the BPO industry, two million tourists etc.

Often forgotten, yet critical in any strategic exercise is to address:

What will competition do while we ‘grab’ their customers?
Which competitors will lose business – as a result of our gain?
Why should customers come to us? (the logic and the magic)
Have we got our supply chain sorted out?

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