DreamJobs.lk illustrates need to incorporate digital innovation to strengthen Sri Lanka’s job market

Wednesday, 21 March 2018 02:56 -     - {{hitsCtrl.values.hits}}

DreamJobs.lk, Sri Lanka’s largest online recruitment platform revealed that over 63% users visited the site via their smartphones in 2017, recording an increase of 115% when compared to the previous year’s statistics. The company forecasts that over 76% users will turn to the use of smartphones by end 2018. This trend is part and parcel of a larger movement towards a tech savvy job market where both recruiters and job seekers look to adapt to and leverage on the rapid technological advancements taking place across the globe as well as Sri Lanka. 

In line with this particular trend, DreamJobs.lk has its own iOS and Android smartphone apps, making them the first major online recruitment platform in Sri Lanka to release smartphone apps on both platforms. The apps are now available to download for free from Apple iTunes and Google Play, by searching for www.dreamJobs.lk.

“Increasingly employers look for candidates that are tech savvy, versatile and independent. While technological innovation and talent has increased the calibre of job seekers in Sri Lanka, there is still room for improvement. Job market issues such as shortage of skills and youth inactivity especially amongst young women are some of the challenges that Sri Lanka needs to address to reach its full potential. We estimate that Sri Lanka’s ICT sector will experience a more concentrated growth spurt with software and mobile development, Internet of Things (IoT) and cloud-computing. Non-ICT companies too will seek candidates that possess talent, capability to absorb digital innovation, soft skills, reliability and the ability to succeed as a self-learner,” commented DreamJobs.lk. Manager, Public Relations Priyanka Perera.

The main obstacles to job market growth in Sri Lanka is the education system that remains stagnant and the constraints that of the existing labour force face in adjusting to the fast-evolving, technology-driven demand of the economy. In addition, youth inactivity that remains a larger problem in Sri Lanka with more and more young people aged 15-24 not engaged in employment, education or training adds fuel to this issue. While the answer to the existing situation calls for government-led facilitation in creating PPPs (Public Private Partnerships) in education and training, recruitment companies such as DreamJobs.lk can facilitate a common platform for well-equipped job seekers and recruiters who seek candidates with specific skill sets to interact. 

DreamJobs.lk utilises a special mechanism in social media to generate effective CVs and help thousands of Sri Lanka employers to find out the best talents for their respective organisations.

 

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