HNB Assurance and HNB General Insurance join hands to launch ‘Liya Harasara 2023’

Chief Business Officer/GM – Advisor Distribution Channel Harendra Ramasinghe

Chief Business Officer/GM – Partnership Business Sanesh Fernando

HNB Assurance Chief Marketing and Customer Experience Officer Dinesh Yogaratnam

HNB Assurance PLC, together with its fully-owned subsidiary, HNB General Insurance Ltd., launched the 11th edition of ‘Liya Harasara’, an annual initiative aimed at paying tribute to the gracious spirit of womanhood and celebrating International Women’s Day.

Sharing his views, HNBA Chief Business Officer/GM – Advisor Distribution Channel Harindra Ramasinghe said, “It is a widely acknowledged fact that women are the backbone of any community, and play a crucial role in improving the quality of life for their families, as well as contributing to the growth of society and the economy. We are really happy to introduce Liya Harasara for the 11th straight year. Over the years Liya Harasara has become one of the most anticipated initiatives in our calendar. This year’s edition of Liya Harasara offers a range of special insurance benefits and in addition, we have partnered with Lanka Hospitals, Vision Care, Eric Rajapakse, Swarnamahal, Chamathka, Pizza Hut, Taco Bel and Singer to offer exclusive discount schemes to our female policyholders.” 

Chief Business Officer/GM – Partnership Business Sanesh Fernando sharing his thoughts stated, “Through Liya Harasara, we aim to recognise all women for their invaluable contributions, and provide them with the support they need to fulfil their many roles with confidence and peace of mind. As we celebrate International Women’s Day, I take this opportunity to invite and all females to make the most of this unique offering. The benefits of the Liya Harasara campaign can be availed from 1 March to 30 April, 2023.” 

Liya Harasara is an exclusive offering tailored for women and includes a range of special benefits. This year marks the 11th consecutive edition of Liya Harasara, which highlights the long-standing commitment of HNB Assurance and HNB General Insurance to empowering women and recognising their valuable contributions.

“We are proud to support women on their journey towards empowerment and progress, and look forward to continuing this celebration and recognition for many years to come,” stated HNB Assurance Chief Marketing and Customer Experience Officer Dinesh Yogaratnam. “We are committed to reevaluating and improving the Liya Harasara initiative, be it through the exclusive offers or the partnership we enter. We are delighted to have HNBGI this is year too, who have come forward to offer a free Personal Accident Cover for every motor insurance policy obtained.”

The 11th edition of Liya Harasara will offer an additional Free Life Cover of up to Rs. 1 million for one year from HNB Assurance for Regular Premium Life Insurance policies. Moreover, a Daily Benefit for child birth and pregnancy related hospitalisation subject to maximum of three days per year would be offered to the policyholder. In addition, Liya Harasara offers a free Personal Accident Cover up to Rs. 500,000 for every Motor Insurance Policy obtained by females from HNBGI.

HNB Assurance PLC (HNBA) is one of the fastest growing Insurance Companies in Sri Lanka with a network of 64 branches. HNBA is a Life Insurance company with a rating of ‘A –‘(lka) by Fitch Ratings Lanka for ‘National Insurer Financial Strength Rating’. Following the introduction of the segregation rules by the Insurance Regulator, HNB General Insurance Ltd. (HNBGI) was created and commenced its operations in January 2015; HNBGI continues to specialise in motor, non-motor and Takaful insurance solutions and is a fully owned subsidiary of HNB Assurance PLC. HNB General Insurance has been assigned a ‘National Insurer Financial Strength Rating’ of ‘A-’ (lka) by Fitch Ratings Lanka Ltd. 

HNBA and HNBGI are rated within the Top 100 brands and Top 100 companies in Sri Lanka by LMD and HNB Assurance has won international awards for Brand Excellence, Digital Marketing and HR Excellence including the Great Place To Work Certification. HNB Assurance was awarded the Best Bancassurance Service Provider in Sri Lanka by Global Banking and Finance Review and has won many awards for its Annual Reports at award ceremonies organised by the Institute of Chartered Accountants of Sri Lanka.