People’s Bank celebrates International Women’s Day

Wednesday, 11 March 2020 02:43 - - {{hitsCtrl.values.hits}}

People’s Bank Chairman Sujeewa Rajapakse handing over a gift to Professor Arosha S Adikaram and a section of the crowd

In view of International Women’s Day, People’s Bank organised a special commemorative ceremony at People’s Bank headquarters branch with the participation of People’s Bank Chairman Sujeewa Rajapakse, Acting CEO/GM M.A. Bonniface Silva, and members of the corporate and executive management.

Professor Arosha S Adikaram from the University Of Colombo Department Of Human Resource Management, presented as the Chief Guest at the event and addressed the gathering on “Importance of women’s role in the society”.

During the event, Vanitha Vasana account opening and granting a loan to two customers were demonstrated at the main stage using People’s Wiz digital platform. Also 10 Vanitha Vasana customer were appreciated by admiring their trust in People’s Bank and the Vanitha Vasana Account. Participants were also encouraged to open People’s Wiz accounts in line with the Bank’s digitisation drive.

A specially produced short film targeting International Women’s Day 2020 was aired on the digital screen at the event, which highlighted the interests of women and their aspirations in modern society. This short film is already available on People’s Bank social media platforms, including the Bank’s official Facebook page. Within a very short period, this video was able to mark 1 million views with large customer engagement.

As a result of the People’s Bank partnership with Rakuten Viber, a specially designed exclusive Vanitha Vasana sticker pack was released during the ceremony. The official sticker pack download was done by People’s Bank Chairman, Sujeewa Rajapakse with the assistance of Rakuten Viber Sri Lankan Representative Mohomed Rilwan.

In parallel to this event, International Women’s Day was celebrated at all branches of People’s Bank island-wide. The Bank made arrangements to live-stream this ceremony through its official Facebook page.