ACCA Chief Executive Helen Brand in town next week

Wednesday, 2 October 2013 00:00 - - {{hitsCtrl.values.hits}}

The Association of Chartered and Certified Accountants (ACCA) Chief Executive Helen Brand will be on a three-day visit to Sri Lanka from next Tuesday (8 October). During her visit she will attend key discussions on developing and promoting the profession in the industry.

Another key intention of the visit would be to facilitate programs and initiatives to that would help better promote ACCA in Sri Lanka and to strengthen its commitment to capability development of the profession and enhance brand recognition of the qualification. Several MOUs are to be signed with local universities. She will also attend the prize winner’s ceremony of ACCA. During her visit, she will be available for interviews with media on key topics that have been identified as vital for the business community, amidst high competition and the changing financial environment. Brand has a keen focus on key global relationship management and is particularly interested in the development of the accountancy profession in emerging economies. She has considerable experience and knowledge of the 170 markets in which ACCA currently operates, and has worked closely with IFAC (the International Federation of Accountants) in an advisory capacity. She is also a member of the Prince of Wales’ Accounting for Sustainability Supervisory Board which works to ensure that integrated reporting is embedded in organisation’s DNA. She was awarded an OBE in the June 2011 Queen’s Birthday Honours list for her services to the accountancy profession. During her career at ACCA, she has gained a broad strategic and operational knowledge of the global accountancy body. She firstly lead ACCA’s corporate development team, becoming chief operating officer in 2002.She then became managing director, operations in 2004, before becoming managing director, strategy and development, in 2007. Head of ACCA Sri Lanka Nilusha Ranasinghe stated: “This visit demonstrates the clear commitment and support from ACCA’s leaders, in ensuring a better understanding of the dynamics of the Sri Lankan market. ACCA being the global body for professional accountants that offer business-relevant, first-choice qualifications to people who seek a rewarding career in accountancy, finance and management, will continue to partner with an ever-increasing number of organisations in the country, including employers in the corporate and public sector.”