Browns Agriculture enriches and empowers business partners
Thursday, 20 June 2013 00:06
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As one of the most respected premier conglomerates in providing agro mechanisation knowledge in the country for over 100 years, the Agriculture SBU of Brown & Company is renowned for providing praiseworthy services to increasing the productivity and protect the farming community by creating an excellent technological and mechanical environment.
One of the significant aspects of Browns Agriculture SBU is the island-wide dealer network spread across facilitating efficient services to maintain a closer relationship with the customers. In order to look after the farming community which provides food for the country, Browns Agriculture SBU has implemented many programs to strengthen and develop its business partners.
As a part of this agenda, Browns Agriculture SBU has partnered with Dhammika Kalapuge, a specialist in the development of human resources, to carry out training programs for its dealer network on the importance and improvement of service quality in their respective store.
The facilitator Dhammika Kalapuge has a reputation for conducting inspirational programs over the last decade, both in Sri Lanka and overseas. A qualified marketer by the Chartered Institute of Marketing (UK), he has conducted a vast number of programs to many private and public institutions, mostly to achieve service quality excellence. His ability to take a message effectively to reach the hearts of people from all walks of life with simple true to life stories has been considered as a key feature of his educational programs.
These training programs will be conducted to the TAFE dealers all over Sri Lanka. The first session was held on 13 June 2013 in Dambulla for the dealers in the north, Wayamba and Trinco areas whilst the second session is scheduled to be held on 20 June 2013 in Udawalawa for the dealers in the eastern and southern parts of Sri Lanka.
Expressing his views on this training program, Panduka Weerasingha, Senior Vice President for Agriculture/Battery/Porcelain and New Business of Brown & Company commented: “Serving three generations of customers across the country, the history of Browns is a rich journey through the times. As one of the most trusted and respected conglomerates in Sri Lanka, today 60 international brands trade under the Browns’ umbrella.
“The Agriculture Division takes pride in bringing out the best in its business partners through various marketing programs, continuous training and development programs, thus the career path for each individual is clearly specified along with the educational know how.Implementing a training of this nature with Dhammika Kalapuge is timely and has long term benefits to our valued partners.”
He added: “We are glad to organise this training program and motivate our dealers to be the best they were born to be, which will enable our customers to enjoy superior service and benefits. We also believe that the development of the partner network will strengthen our long lasting business relationships. ”
