Gerard Muttukumaru to lead workshop on CRM

Friday, 6 March 2015 01:05 - - {{hitsCtrl.values.hits}}

Gerard D. Muttukumaru will be leading a half day workshop on Customer Relationship Management – How to Build a customer centric organisation on Saturday 14 March at the Royal College Skills Center from 8:30 a.m. to 12 noon. Gerard has been an Adjunct Professor of Global Business in MBA and Executive Education Programs in California and is the Founder and Chairman of the USA based Center f

or Global Leadership Worldwide LLC (USA). Over 70% of Customer Relationship Management initiatives do not deliver the desired results. This workshop will: 1. Help you understand why so many CRM initiatives do not deliver the desired results; 2. Show you what needs to be done today to develop the right CRM program or make the necessary changes to your current program to achieve the desired results; 3. Show you how to acquire and retain the most profitable customers; 4. Help you learn from the successes of the most profitable and admired companies in the world. This workshop will give every organisation the necessary tools to develop a CRM program that works and lasts and takes it to new heights. Here is what previous audiences have said: “Thank you for an excellent presentation and discussion on Customer Relationship Management and Marketing” – Former President, CIMA Sri Lanka “Remarkable real world experience and excellent global cases on CRM which can apply locally to increase profits” – 2006 Workshop in Colombo “Very useful…valuable information to apply in our company…very knowledgeable and experienced speaker….should have been much longer” – Dialog Telecom participants 2008 “Excellent substance and exceptional delivery” – Former President, Institute of Chartered Accountants of Sri Lanka “Outstanding…best professor in our MBA program” – California, USA For information, contact Farill Farook at 0727 637723 or 011 7 220520 or email [email protected].