Munchee emerges ‘Best Employer Brand’ at CMO Awards

Friday, 24 August 2012 00:39 - - {{hitsCtrl.values.hits}}

Theja wins ‘2012 Women Super Achiever’ award

Munchee, the flagship brand of Sri Lankan confectionery powerhouse Ceylon Biscuits Ltd., was awarded the prestigious title of ‘Best Employer Brand’ for the second consecutive year at the recently-concluded CMO (Chief Marketing Officer Council) Asia Awards in Singapore.

The award was in recognition of Munchee’s excellence as a preferred employer and its continuous commitment towards producing future leaders through human resource development and innovation.

CBL General Manager, Marketing (Munchee Brand) Theja Peiris accepting the ‘Best Employer Brand’ Award

Munchee is the largest biscuit manufacturing brand in Sri Lanka with a leading share of around 60 percent in the domestic biscuit market. It also exports to over 45 countries.

Its Corporate Social Responsibility (CSR) activities which contribute towards uplifting education, sports, art and culture and rural infrastructure development in the country have always remained an integral part and corporate value of the brand.

Commenting on the achievement at the CMO Awards, Theja Peiris – General Manager, Marketing (Munchee Brand) said the biggest strength of the company is its employees.

While acknowledging their contribution, she expressed the company’s continued commitment towards delivering products of high quality and taste and nutrition, to consumers.

Peiris shone the spotlight on Munchee at the CMO Awards and marked another milestone for the company by securing the ‘2012 Women Super Achiever’ award.

The award was in recognition of her commitment and role she played in the ‘Munchee’ brand’s journey to the position of market leader. Peiris began her career at Ceylon Biscuits Limited as a management trainee in 2002 and rose to the ranks of Brand Manager, Snr. Brand Manager to her current position of General Manager.

Held for the third consecutive time, this year’s CMO awards saw the participation of over 200 corporate leaders and guests from over 25 countries and the nomination of several top brands and corporates in Asia.