Global recognition for Janashakthi at CMO Asia Awards

Saturday, 6 August 2011 01:44 - - {{hitsCtrl.values.hits}}

Janashakthi Insurance PLC clinched top honours at the recent 2nd CMO Asia Awards for Excellence in Branding and Marketing with the ‘Award for Brand Excellence’ in the Banking, Financial Services & Insurance category.

The awards were hosted by the World Brand Congress and were presented amid a large and representative gathering at a glittering ceremony at Suntec, Singapore.

Janashakthi also achieves the singular honour of becoming the only Sri Lankan insurance company to be recognised in this category at the CMO awards which were recently held for the second consecutive year and represented by several countries across Asia spanning from Australia to the Middle East.

It competed alongside global brands such as Adidas, Coca Cola, Emirates, HSBC, Nestle, Nokia, Singapore Airlines, Starbucks, Google, Master Card, Microsoft, etc.

Janashakthi’s Head of Marketing Paddy Weerasekera hailed this as an unequivocal endorsement of the company’s endeavour in brand building and brand management efforts: “We attribute this outstanding achievement to our underpinning brand propositions; the unmatched quality of our service and the creation of greater value via constant investment in brand building. The team at Janashakthi is both thrilled and deeply humbled by this recognition where customer-centric deliberations in developing brand and related activations have been appreciated by an international jury consisting of eminent professionals.”

“We are honoured by this recognition, especially being a totally home-grown brand and winning from among top global brands. Achieving this global recognition was due to our aggressive marketing and brand management strategies adopted as a market challenger to gain market share and enhance customer and shareholder value,” Weerasekera added.

Janashakthi clinched triple honours at the glittering SLIM Awards 2010, thus becoming the only insurance company in Sri Lanka to win the highest number of awards in the service category at this event. Continuously winning an array of local and global awards, Janashakthi continues to create value for customers in its trail blazing path in Sri Lanka’s insurance industry.

Good corporate governance has established the image of Janashakthi as a socially responsible entity, delivering greater and consistent value to customers, employees, shareholders and the country at large during the 16 years of its service to the nation.