Airtel partners Ideamart in providing customers’ access to a community of 7,000 developers

Airtel is now connected to Ideamart application development platform enabling customers to experience a variety of content available on the platform. Applications from over 7,000 local developers and service providers ranging from chat services to news alerts can now be availed by Airtel customers by subscribing to the on demand or subscription based services.

Ideamart supports independent developers create and host mobile applications using network resources such as SMS, Interactive voice response (IVR) and Location Base Services. This enables developers to host their mobile applications, each specific and targeted to niche audiences. Developers can market the apps directly to their user through a short code specific to the user for a customised user experience. Ideamart applications cater to multiple socio economic sectors of the country catering to the entire society.

“Airtel remains committed to supporting young entrepreneurs and to facilitate innovation-driven developments in Sri Lanka. By enabling platforms as such, we enhance the customer experience. With our partnership with Ideamart, we create more opportunities for our customers to be inclusive in the digital eco-system,” said Airtel Lanka Chief Marketing Officer Chandrashekhar Singh Chauhan.

Dialog Axiata PLC Vice President – Digital Services Fariq Cader said: “Ideamart provides an opportunity for developers to springboard their businesses and harness talent. While there is immense potential and talent in Sri Lanka, the need for a platform to reach end users and showcase local innovation remains scarce. Through its incubation program, Ideamart provides individuals and organisations the ability to create applications using talented and skilled developers.”

He added: “Concept-ualised as a vessel for idea generation, we are confident that it will encourage budding developers and be a training ground for some of the brightest talent in the developer community. With the introduction of new features, Ideamart and its developer-community will transcend conventional precincts to unlock new markets and opportunity. We are driven by the vision of creating a world-class mobile application market place which would bring together our nation’s application development and entrepreneurial talent with Mobile consumers from across all mobile networks.”