CIMA program on gamification to help businesses monetise engagement

Supun Jayasinghe

Gamification strategy applies to more than just apps and games, it can be used in businesses to enhance employee engagement, marketing efforts and more.

In a crowded marketplace, attracting and retaining customers isn’t easy. Arimac Digital Head of Business – Gaming Supun Jayasinghe, ACMA, CGMA, will be sharing insights on how you can use gamification to encourage customer loyalty and stand out from the competition.

Participants at the session will learn how one can use gamification to encourage customer loyalty and stand out from the competition at the program to be held on 22 September at 3 p.m. via Zoom. 

The program will give an introduction to gamification, insight on how to form a gamification framework, how one could link gamification to their business and implement gamification in a business, as well as share successful gamification case studies.

To register, contact Kishnika Weeresinghe at [email protected]