Cyaniq Global partners Theewra Worldwide to form e-commerce synergy

• Second Cross Street set to launch augmented social buying experience

Diversified portfolio holding Cyaniq Global LLC entered a strategic partnership with Theewra Worldwide to explore mutual synergies in the e-commerce domain with an emphatic view on augmented social selling. 

The partnership consolidates the split interests owned by the two companies in the online retail space through the planned launch of Second Cross Street, a contemporary e-commerce selling operation with a focused view on social selling. 

“We were fortunate to find success in the online retail space during the initial lockdown when we designed an essential goods delivery initiative as a measure of contributing towards challenges faced by consumers. Having built on the strong foundation of the social cause, we were able to learn quickly and gain a unique perspective on how online sales should be modelled in order to serve a mobile-first and digitally engaged consumer base. A year since our venture into the domain, we are thrilled to partner Theewra Worldwide whose expertise in digital transformation and brand management will enable us to carve a deeper niche in the new normal marketplace,” commented Cyaniq Global LLC Consultant Head of Retail Operations Darrel De Zilva.

At the outset, the newly-formed brand platform plans to gain customer interest through a wide portfolio of globally renowned beauty and wellness, electronic, fashion and sports goods sourced from independent sellers in the local market. The broader vision of the partnership and the ensuing synergy however is to explore means of reaching regional and global markets through specialised digital channels with an inclusive portfolio of locally sourced products. 

The fundamental vision for the business addresses the national scale challenge of expanding market demand for locally sourced products in foreign markets. The idea of disruptive innovation is at the heart of this partnership and will be a driving force in the future realisation of the business model and operational framework. 

“We are very excited to partner with Cyaniq on this game-changing venture that is Second Cross Street. The partnership between our two organisations is highly synergistic with shared values of professionalism, quality, and innovation. Second Cross Street represents the next step in the evolution of Theewra Worldwide, as we utilise our expertise in digital transformation and brand management to support the long-term goal of creating a significant impact in the global marketplace,” commented Theewra Worldwide Director/CEO Banura Sooriyapperuma. 

Second Cross Street is in a beta testing phase at present with an ongoing financing round in progress for expansion activities across traditional, digital and social retail touch-points. Customers are currently able to make purchases through social touch-points of the brand by selecting from the wide range of novelties across categories. With the conclusion of the financing round, Second Cross Street will offer web purchases with integrated payment mechanisms and peripheral sales models including influencer and affiliate marketing initiatives, expected to be an innovation in the space as it presently stands.