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Monday Nov 25, 2024
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Nations Trust Bank Director/CEO Priyantha Talwatte (left) and Samsung Sri Lanka Managing Director Kevin SungSu You
FriMi, the fully-fledged digital banking experience powered by Nations Trust Bank, enteredin to a strategic partnership with Samsung Sri Lanka to facilitate the payments of the loyal Samsung retailer network, ensuring they receive incentive payments conveniently and in real-time, among other benefits.
The partnership will manifest in a co-branded FriMi-Samsung Platinum Debit MasterCard, offered to the retailers as a convenient and personalised value addition to their FriMi experience.
Samsung retailers will now receive exclusive FriMi sign-up offers when getting onboard the platform and be able to manage all money matters and banking via FriMi; eliminating the need for multiple separate apps for banking, payments and money management.
By allowing Samsung retailers to become merchants, Nations Trust Bank adds value by enabling a digitised eco-system amongst the retailer network, where they can receive real-time incentive payments, provide cash transfer facilities, and even facilitate LANKAQR.
“FriMi is the frontrunner in digital banking in Sri Lanka, and we are glad to partner with Samsung, the leading smartphone brand in Sri Lanka to provide their loyal retailer network state-of-the-art modern banking convenience right within their smartphones with FriMi for business. FriMi’s line up of convenient financial tools combined with the co-branded MasterCard Debit Card and the commercial banking platform with Nations Trust Bank will help them manage the digital and physical worlds of money management side-by-side, giving them a wholesome experience,” Nations Trust Bank Senior Vice President – Sales and Digital Banking Randil Boteju said, commenting on the partnership.
In addition to having the convenience of adding other bank accounts to FriMi and topping up the account from one place, retailers will also have access to FriMi savings products including ‘savings pots’, ’round-up savings’, and ‘digital fixed deposits’, thereby earning interest income on the savings. These loyal retailers and distribution partners will be able to adapt to the new developing world, which in return will be aligned with the rewards and recognition structure of Samsung.
Samsung Sri Lanka Managing Director Kevin SungSu You said: “Samsung is excited to introduce a first of its kind co-branded Platinum Debit MasterCard in partnership, which will provide countless benefits to our loyal retail partners in Sri Lanka. One of Samsung’s core values is co-prosperity and over the years we have worked very closely with partners and have grown together. At Samsung, we will always work towards elevating their experience and this partnership with FriMi is just one of the ways in which we want to honor the efforts taken by our retail partners to make Samsung the No.1 smartphone brand in Sri Lanka.”
Standing from left: Nations Trust Bank Senior Vice President – Commercial Banking Arosha Liyanaarachchi, Nations Trust Bank Senior Vice President – Sales and Digital Banking Randil Boteju, FriMi Manager – Strategic Business Development Malishini Punchihewa, Nations Trust Bank Deputy Chief Executive Officer/Senior Executive Vice President – Consumer Banking Hemantha Gunetilleke, Nations Trust Bank Director/CEO Priyantha Talwatte, Samsung Sri Lanka Managing Director Kevin SungSu You, Samsung Sri Lanka Deputy General Manager Dhammika Priyantha Jayasinghe, Samsung Sri Lanka Manager – Marketing Preminda Fernando, Nations Trust Bank Senior Vice President – Cards Niluka Gunatilake and FriMi Manager – Customer Experience Denver Fernando
