Just In Time Group elevates sales strategy with additions to leadership team

Chief Sales Officer Dilshan Rodrigo

Chief Sales Strategist Pubudu Sanjeewa

Head of Sales Strategic Accounts and BFSI Dilrukshan Hettiarachchi

Just In Time Group (JIT) a pioneer in the ICT landscape of Sri Lanka, has announced the appointment of three seasoned sales professionals to its Leadership team: Dilshan Rodrigo as Chief Sales Officer, Pubudu Sanjeewa as Chief Sales Strategist, and Dilruckshan Hettiarachchi as Head of Sales Strategic Accounts and BFSI. 

With an illustrious career spanning over 20 years in the technology and sales domain, Dilshan Rodrigo brings a wealth of expertise and strategic insight to the leadership team. Prior to joining JIT, he held pivotal positions such as Director at technifiQ Ltd., Country Head for Sri Lanka and Maldives at FSS, and Regional Head Emerging Markets at SAS, where he consistently drove revenue growth and fostered key client relationships. 

As VP and Country Manager for Sri Lanka and Maldives at Intellect Design Arena Ltd. and Polaris Financial Technology Ltd., he demonstrated a talent for strategic alliance-building and sales strategy execution. 

With a comprehensive understanding of the digital landscape and his proven track record of driving revenue growth and leading high-performing sales teams, he will play a pivotal role in spearheading the company’s sales strategies and initiatives with innovation, agility, and commitment to driving sustainable growth.

“Embrace innovation, understand client needs, and deliver solutions that not only meet expectations but exceed them – that’s the heartbeat of successful sales in the technology industry. In navigating Sri Lanka’s IT industry, tailoring solutions to local needs is the key strategy for fostering growth and success in this dynamic technological landscape there by enabling organisations in improving the efficiency in Business, Technology and Operations,” underscores Dilshan. 

Dilshan holds a Bachelor of Engineering in Mechanical and Production from Annamalai University and MBA from the University of Wales.

Pubudu Sanjeewa, recently promoted to the role of Chief Sales Strategist at JIT, has been an integral part of the company since early 2017. 

Beginning as a Relationship Manager, he swiftly ascended to the position of Head of Government Sector Sales, where he spearheaded numerous successful projects. In his current capacity, Pubudu oversees a wide array of responsibilities including sales strategy development, market analysis, innovation and growth initiatives, long-term project conceptualisation, and technology identification and integration. A valued member of the leadership team, Pubudu brings a wealth of expertise to his role and he is armed with qualifications from the Chartered Institute of Marketing and the Lanka Institute of Business Management.

As Head of Sales – Strategic Accounts and BFSI, Dilruckshan Hettiarachchi will tap into his skills in marketing and sales strategies to strengthen relationships with key clients and drive business expansion in vital sectors. He will lead the company’s efforts in identifying new opportunities and delivering tailored solutions to meet the evolving needs of their strategic accounts. 

Prior to joining the Group, Dilruckshan served in key leadership positions at leading organisations including Hitachi Digital Payment Solutions and Mobitel. 

“‘Stop selling, start helping’ is more than just a phrase to me; it encapsulates the essence of our mission at Just In Time Group. We believe that service excellence is the cornerstone of any industry, and our aim is to transcend traditional sales paradigms by focusing on truly understanding and addressing the needs of our clients. My goal is for JIT to become the Service Excellence Partner for all our stakeholders across every industry, bundling state-of-the-art solutions that not only meet but exceed their expectations,” emphasises Dilruckshan.

Dilrukshan holds a MSC in Data Science (UK), an MBA specialised in Project Management (UK), and MCIM (UK).

Just In Time Group CEO Neranjan Dissanayake said: “We are thrilled and excited to welcome Dilshan, Dilruckshan and Pubudu to our sales leadership team at Just In Time Group. This marks a significant milestone in our strategic journey to redefine sales strategy and enhance client engagement across our sectors. Their collective experience and deep industry knowledge significantly bolster our capabilities. Their integration into our team is a testament to our commitment to maintaining our stature as a leader in Sri Lanka’s ICT landscape, signalling a period of robust innovation and growth. I am confident that their contributions will be key to propelling Just In Time Group towards achieving our vision, expanding our market presence, and delivering cutting-edge solutions that align with the evolving needs of our clients.”