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| Global Head, GTM at Truecaller Enterprise- Priyam Bose. |
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| Loops Integrated CEO Wasaam Ismail
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Loops Integrated announced last week it has entered into a landmark partnership with Truecaller.
Loops Integrated, a creative-led integrated marketing agency acclaimed for its creative and digital marketing excellence, will now be an authorised reseller for Truecaller for Business. Truecaller is well known in Sri Lanka for identifying contacts and blocking unwanted communication.
Businesses, particularly the services sectors, reach out to potential customers for customer service and engagement needs via phone. However, many of these calls go unanswered, which results in wasted resources and overall inefficiency. Market research indicates that the main reason for calls to go unanswered or be declined by recipients is simply because they do not know who is calling and the reason behind the call received.
To address this, Truecaller Verified Business Caller ID, leverages the reach and penetration of the Truecaller app, to provide verified caller ID services to businesses. This solution provides businesses the ability to customise their caller name and even display the purpose for the call to the recipient, so they know who is calling and why before they pick up. This creates a trusted mechanism where call recipients can know for sure exactly who is calling and whether it is genuine.
Announcing the partnership, Loops Integrated CEO Wasaam Ismail said, “Truecaller is very popular with over 292 million active users globally. By providing Truecaller Verified Business Caller ID, we can help companies in Sri Lanka improve their calling efficiency and also establish more credibility for the respective brands associated. Loops focus is on providing online and offline integrated marketing solutions, and this will be a good addition for us and a great value-added service for our clients and others as part of their overall holistic offering. For consumers, it will help to reduce their risk of exposure to fraud and scams, which are becoming rampant in Sri Lanka. We look forward to working with Truecaller and Quantei, Truecaller’s master reseller for this partnership, to deliver this new suite of solutions to business and enterprise customers in Sri Lanka.”
Verified Business profiles name, logo and tag edits are restricted by the user community, ensuring businesses represent their identity accurately. Businesses also enjoy the benefits of a detailed analytics dashboard to easily manage business’ numbers and view unique insights into calling patterns to discover the health of your brand’s call campaigns.
"Truecaller for Business enables enterprises to project trust, safety, and the context in business communication by enriching user experience for calls from verified businesses. With Truecaller Business Caller ID, the appearance of the brand logo and name on the screen will lead to improved service delivery. The recently launched Call Reason feature can add context to a business call and improve customer confidence by communicating this even before the call is answered. Loops, strong market presence, and experience in Sri Lanka will play a key role in growing our business together and drive significant value for the enterprise ecosystem," said Truecaller Enterprise Global Head, GTM Priyam Bose.
