Samsung Sri Lanka applauds TRCSL’s mobile authentication initiative

Samsung Sri Lanka in a statement said it commends the recent initiative undertaken by the Telecommunications Regulatory Commission of Sri Lanka (TRCSL), a significant move toward ensuring the authenticity of mobile phones in the Sri Lankan market. 

The regulatory body’s commitment to mobile phone authentication aligns with Samsung’s dedication to providing its customers with quality products and ensuring a secure and authorised mobile experience.

TRCSL Deputy Director Menaka Pathirana, called upon the public to take an active role in verifying the registration status of their mobile phones before making a purchase. This initiative aims to empower consumers and enable them to make informed decisions when choosing a mobile device.

Samsung, a leading global technology company, fully supports TRCSL’s endeavour to enhance consumer protection in the mobile phone market.  

Samsung Sri Lanka Head of Mobile Experience Thushara Rathnaweera expressed the company’s endorsement to the initiative, stating, “We applaud TRCSL’s commitment to ensuring the authenticity of mobile devices in the market. Samsung shares the vision of providing consumers with reliable and secure products, and are fully aligned with TRCSL’s efforts to empower consumers through mobile authentication.”

As part of the initiative, individuals are encouraged to check the registration status of their mobile phones with TRCSL by sending a simple SMS to 1909. The format for the message is “IMEI <Space> (the 15-digit IMEI number of the new phone).” Upon sending the SMS, consumers will receive an immediate response confirming the authorisation status by TRCSL.

For Samsung customers, this initiative reinforces the importance of prioritising TRCSL-approved devices. To facilitate easy identification of authorised devices, Samsung encourages consumers to look for the “Authorised Partner” sticker on their devices. This sticker serves as a visible marker of TRCSL approval, providing customers with assurance and peace of mind regarding the authenticity of their Samsung mobile devices.

Rathnaweera emphasised Samsung’s commitment to delivering quality products in alignment with TRCSL’s vision for consumer protection. He said, “At Samsung, we prioritise the well-being and satisfaction of our customers. By endorsing TRCSL’s initiative, we aim to contribute to a mobile market that is not only technologically advanced but also trustworthy and secure.”

To assist consumers in checking the registration status of their mobile phones, Pathirana provided a straightforward method. Individuals can send an SMS with the format “IMEI <Space> (the 15-digit IMEI number of the phone)” to 1909. This quick and accessible process empowers consumers to verify the authenticity of their mobile devices, promoting transparency in the market.

As Sri Lanka’s No.1 Smartphone brand, Samsung has an extensive network of national distributors, including island-wide authorised dealers of John Keells Office Automation and Softlogic Mobile Distribution. These authorised partners, easily identified by the Samsung logo outside their shops, provide genuine warranty and exclusive benefits.

Samsung’s commitment to offering TRC-approved products is evident through its distribution channels, including authorised partners such as Softlogic Retail, Singer, Singhagiri, and Damro, as well as network partners Dialog and Mobitel. 

Rathnaweera emphasised the exclusive deals and privileges offered by Samsung’s partners. He said, “Our partners offer exclusive deals and privileges to Samsung customers, and we believe our consumers should get the best deal out of their purchase. Our extensive line of partners offers great benefits for our consumers, and we advise them to purchase from our partners to get the optimum Samsung experience.”

In addition to the brand’s recognition as the ‘People’s Youth Choice Brand of the Year’ for four consecutive years, Samsung Sri Lanka ensures a seamless experience for users with interactive diagnostics and optimisation through the Samsung Members app. The brand’s helpline further provides troubleshooting support, reflecting Samsung’s commitment to customer satisfaction.

Always at the service of its customers, Samsung Sri Lanka invites users to enjoy peace of mind by choosing a Samsung Galaxy Smartphone. With focus on providing the best user experience, Samsung remains dedicated to delivering top-notch products and support services in Sri Lanka.

In conclusion, Samsung Sri Lanka applauds TRCSL’s initiative to ensure the authenticity of mobile phones in the market. By actively supporting this effort, Samsung reaffirms its commitment to consumer protection, quality assurance, and the delivery of secure and reliable products. As the mobile industry evolves, initiatives like these play a crucial role in fostering a consumer-centric environment where individuals can confidently embrace the latest technological advancements with trust and peace of mind.