Singer and SLT-Mobitel forge strategic partnership to enhance connectivity and offer exciting benefits

From left: Mobitel General Manager – New Market Development Rukshan De Silva, General Manager – Consumer Sales and Distribution Sugath Abeysinghe, Deputy Chief Marketing Officer – Product Management Rohana Ellawala, Chief Officer – Supply Chain Management Jeewapadma Sandagomi, Chief Marketing Officer Prabhath Dahanayake, Chief Operating Officer Sudharshana Geeganage, Singer Chief Executive Officer Mahesh Wijewardene, Singer (Sri Lanka) Commercial Director Thulitha Mendis, Marketing Director Janmesh Anthony, Sales Director Vajira Tennakoon, and Marketing Executive Viraj Chathuranga 

Singer Sri Lanka, the nation’s leading consumer durables retailer, has entered a strategic partnership with SLT-Mobitel, Sri Lanka’s National ICT Solutions Provider. 

This collaboration marks the beginning of two innovative projects that aim to elevate customer convenience by providing access to mobile connectivity at any of the Singer branches located island-wide.

As part of this partnership, Singer will integrate SLT-Mobitel SIM card sales into 410 of its showrooms. This initiative allows customers purchasing mobile phones at Singer outlets to conveniently opt for an SLT-Mobitel SIM card on the spot. The integration of SIM card sales within Singer’s retail experience ensures that customers can benefit from a seamless, one-stop shopping experience. In addition to purchasing SIM cards, customers can also avail themselves of an initial reload service at the same location, simplifying the process of getting started with their new mobile connection.

In a strategic move to offer a superior connectivity experience, SLT-Mobitel continues to strengthen its network by implementing cutting-edge technologies like 4.5G, VoLTE, and 5G trial services. Upon visiting, customers will have the opportunity to upgrade their devices to 4G/5G-enabled phones at a discounted price, bundled with attractive data packages from SLT-Mobitel.

“We are thrilled to partner with SLT-Mobitel in this dual initiative,” said  Singer (Sri Lanka) PLC CEO Mahesh Wijewardene. “By integrating SIM card sales into our retail experience and assisting customers to upgrade their connectivity experience, we are reaffirming our commitment to providing our customers with the best in technology and convenience. We also believe that this initiative will further enhance smartphone usage in Sri Lanka. The partnership exemplifies our dedication to staying at the forefront of innovation and customer service.” Commenting on the collaboration, SLT-Mobitel COO Sudharshana Geeganage stated: “Singer’s extensive retail network provides an unmatched platform for reaching our customers effectively. Through our partner network, we bring our services even closer to consumers, empowering them to enhance their connectivity experience with the latest smartphone devices. As the National ICT Solutions Provider, we see it as our responsibility to ensure every Sri Lankan has access to connectivity, digital literacy, and support in advancing the nation towards the next phase of the digital revolution.”

As the collaboration rolls out, customers can anticipate enhanced convenience, seamless connectivity, and a range of exciting new benefits. This partnership not only paves the way for a more connected future but also underscores the commitment of both Singer Sri Lanka and SLT-Mobitel to drive innovation and elevate the lifestyles of Sri Lankans.