Singer announced as Dell Technologies’ Commercial Distributor

From left: Singer Sri Lanka Director Operations Jagath Perera, Dell Technologies Asia Emerging Markets Channel Director Chris Papa, Singer Sri Lanka Group CEO Mahesh Wijewardene, Dell Technologies Country Manager Chrishan Fernando, Singer Sri Lanka Marketing Director Kumar Samarasinghe, Brand Manager Thayalan Emmanuel and Dell Technologies Sri Lanka and Maldives Distribution Manager Aabid Aslam

Premier consumer products retailer Singer was officially announced as the Commercial Distributor for Dell Technologies at a launch which took place this week at The Kingsbury Colombo. 

The event witnessed the presence of Singer’s islandwide partners, which highlighted Singer’s strength in the channel business. The partners were provided with information on Dell’s latest products and opportunities as well as the long-term goals of its tie-up with Singer.

Singer will continue its partnership with Dell as a Large Format Retailer and Distributor for consumer products, which earned it the highly coveted Best Consumer Distributor for FY2018 and FY2019 at the Dell Technologies Partner awards. 

Singer has emerged as a dominant force with a varied array of technological appliances that augment its marketing capabilities, ranging from computers, tabs and mobile phones to other technological accessories. Singer takes pride in being the first to introduce Dell’s 9th generation desktops to Sri Lanka and with this newly-established partnership, Singer will be distributing Dell’s latest products from notebooks to desktops and other commercial items.

Speaking at the event, Singer Sri Lanka Group CEO Mahesh Wijewardene spoke on the value of the tie-up between Singer and Dell Technologies to empower the entire island with the latest technology Dell Technologies Country Manager Chrishan Fernando stated: “It is a great pleasure for us to partner Singer to distribute Dell products and we are proud that Singer has come on board with the Dell distribution model covering the entire island through their partner network.”

It is quite an achievement for Singer to be appointed Dell distributor in both the Consumer and Commercial categories, which further strengthens its overall business goals and makes it a much stronger competitor in the business arena.

Being the strongest consumer retail goods provider, with over 440 outlets and 2,800 dealers in and around Sri Lanka, Singer is delighted to offer the best customer service with its unique offerings and promotions. Singer has already crafted a name for itself in the business arena with the best after-sales service and warranties that are curated to meet the demands of customers.